Podcast Episodes

Join Ed and Andy Marston as they break down FIFA’s Creator Cup, Netflix’s Instagram pivot, Como’s AI hackathon with Google DeepMind, MLB in India and Chelsea becoming the first Premier League & WSL club on Strava.

Join Ed and Sam Houlding as they break down horse racing’s 200 million fan opportunity, the F1 playbook, Melbourne Cup, Smart View and the structural fix.

Join Ed and Andy as they break down Tennis Australia running a golf event, top creators hitting $1BN, the Wimbledon x BBC deal, Meta’s prediction markets and more.

Join Ed and Andy Marston as they break down Andy Murray’s new YouTube channel, the BBC x Sidemen watch-along, Gen Z fan data, ESPN Fan House and the PGA’s relegation.

Join Ed and Rich Johnson as they break down the BBC’s World Cup app records, CazéTV’s 12.4M concurrent viewers, FIFA’s record opening week, social vs TV and more.

Join Ed as he sits down with Rory Natkiel to break down the largest sponsorship effectiveness study ever done, why the top 30% outperform the rest 3 to 1, and what works.

Join Ed and Harry Macey as they break down the UK’s under-16 social media ban, the BBC’s Gen Z problem, the IAB’s $44BN creator economy declaration and more.

Join Ed and Ellie Walter as they break down Red Bull’s padel game, Kings League’s creator-first model, HMA’s PrizePicks deal, TikTok Local and Unilever’s World Cup creator bet.

Ed sits down with Seb Losardo to break down the YouTube system behind 10 billion views, the 40:30:30 rule, and the launch of The Switch.

Join Ed and Joe Edwards from Dizplai as they break down KSI’s shock exit from the Sidemen, FIFA’s controversial new Fan ID, MrBeast’s bid to take on Google, Fanatics’ new advertising network, and why Tubi is giving away the World Cup for free.

Ed sits down with Esteban Gonzalez of FIBA 3×3, 10M followers, 1.1BN views, $220M+ in media value, and the digital-first playbook behind it.

Join Ed & Jo as they break down every 2026 upfront. YouTube officially becoming TV, Disney selling fandom, Fox going creator-first, NBC owning Sunday, and Warner Bros. Discovery’s pre-merger pitch.

Join Ed & Jo as they break down why Bryson DeChambeau would rather grow his YouTube channel than return to the PGA Tour, TikTok’s move into scripted Original Series, Duke’s first-of-its-kind Amazon Prime deal, and more.

Little Dot’s Robbie Spargo on YouTube becoming TV, why super fandom beats reach, and what’s next for sports media and social commerce.

Join Ed & Jo as they break down why Expedia bet on iShowSpeed, Adidas’ bold World Cup anime drop, the prediction that $1 in every $10 of US retail could move through TikTok Shop by 2028, what $5BN really bought PIF at LIV, and more.

Join Ed & Jo as they break down whether Marc Jacobs’s micro drama can do what an ad can’t, why the FT is quietly hiding its brand on YouTube, what Andrea Agnelli’s no-football fund says about football’s valuation peak, and more.

Join Ed and ICONS Series Chief Content Officer Chris Sice as they break down what it really takes to build a challenger sports brand and what most rights holders are still getting wrong.

Join Ed & Jo as they break down whether Gary Neville can actually buy an engaged community, why UEFA is quietly building its own streaming service, what it means that sport is now the only safe place to spend a TV ad budget, and more. 

Join Ed and Jo live from Stream TV Lisbon as they break down Bieber’s Coachella masterclass, Nashville killing the paywall, golf creators rewriting YouTube sponsorship and more.

Join Ed and Ben Wells of PTI Digital as they break down the anonymous fan crisis, why sports organisations are bleeding money they don’t know they’re losing and how to fix it.

Join Ed Abis and Jo Redfern as they break down the NFL’s digital rights overhaul, OpenAI’s controversial media acquisition and why publishers are becoming creators.

Join Ed and Jo as they break down YouTube’s new AI brand deal tool, F1’s surprise free altcast and whether the Savannah Bananas just changed sports distribution forever.

Join Ed Abis and Phill Agnew, host of the UK’s number one marketing podcast Nudge, as they break down the psychology behind why people buy live.

5 stories. Thirty minutes. Join Ed & Jo as they break down FIFA taking the World Cup to YouTube, Mr.Beast’s new platform & the creator economy gold rush.

Join Jo and Buzz16 MD Joe Bennett as they break down why generalists are winning, what broadcast gets wrong and what most content misses entirely.

5 stories. Thirty minutes. Join Ed & Jo as they break down mid-game World Cup ads, March Madness in Europe, the X Games reinvention & more.

The Supreme Court rules on AI, KSI buys into the 6th tier, and the live shopping blueprint. Ed and Jo break down the latest news in sports, media and culture.

Ed, Jo and Lee are back live from the Solution Series with Baller League’s Harry Hesp & Former Sky Sports Racing Director, Naveed Raja.

Ed and Jo are back, cutting through the noise on the five stories shaping sport, media and attention.

This week, we cover Apple & Netflix’s joint custody of F1, the Sidemen making their audience their latest producer & the Premier League’s new streaming service in Singapore.

Ed and Jo are back, cutting through the noise on the five stories shaping sport, media and attention this week.

From the NBA’s All-Star creator playbook to Publicis launching a shiny new sports unit, they question whether sports creator strategy is becoming lazy — and whether knowing your fans could soon be worth more than your sponsorship deals.

In this episode of The Attention Shift, Ed and Jo dissect the aftermath of the creator-led Super Bowl, YouTube’s identity crisis between creator platform and traditional media player, and why ITV’s picture-in-picture Six Nations ads sparked universal fury.

From flag football as Olympic trojan horse to the influencer vs. creator divide, we explore what happens when platforms and properties try to have it both ways.

Why are the world’s most powerful sports organisations suddenly comfortable with losing control of their distribution?

Join Ed and Jo as they break down the NFL’s massive creator-led Super Bowl strategy and why “distributed influence” is the new distribution model.

From Manchester United’s pivot into scripted Hollywood drama to the BBC’s historic “YouTube-first” deal, we explore why the old models of distribution are breaking and what’s coming next.

Why is the industry pouring record-breaking sums into sports sponsorship when the majority of marketers admit they can’t actually track the results?

The Attention Shift team debates the uncomfortable reality of “fuzzy” sports sponsorship ROI and the critical shift from passive visibility to active storytelling.

How do you turn a 142-year-old football club into a tech-led global brand without losing what makes it special?

Joe Darkins, Burnley FC’s first-ever CTO, reveals the reality of football’s digital transformation; from fixing broken Wi-Fi to building a single view of the fan, stopping ticket touting, and making cyber security the club’s top priority. This is what happens when a historic, community-focused club decides technology isn’t just nice to have, it’s crucial to its survival.

Join Lee, Jo & Ed as they discuss Jameela Jamil’s viral comments, the “dumbing down” of TV & the importance of companion content experiences.

Join Lee, Jo & Ed dive into Ed’s brand new report, The Great Attention Shift and the urgent need for sports media to evolve.

Is the price of global success the soul of the beautiful game? Join Lee, Jo & Ed as they debate if football clubs are sacrificing their local fans for global commercial riches.

Netflix vs DAZN vs YouTube: Lee, Ed & Jo explore how streaming and storytelling are reshaping sports media. Golden age or platform chaos?

Netflix vs DAZN vs YouTube: Lee, Ed & Jo explore how streaming and storytelling are reshaping sports media. Golden age or platform chaos?