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Revenue Calculator Revenue Calculator

Fan Revenue Calculator

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Most sports organisations are sitting on millions in untapped revenue. They just can't see it yet. Use our instant calculator to quantify exactly how much your anonymous fanbase is costing you, and what you could unlock by turning strangers into known fans you can monetise. “*” Indicates required fields.

Company Information

Peak viewership of any event in the last year
Across all platforms
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Total entires in customer data platform
Incl. D2C revenue, per annum
Merch, Tickets, OTT, Membership etc
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Please enter a number from 10 to 200.
What % growth of known fans could you achieve?
20%
What % growth of known fans could you achieve?
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Your Details

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This calculator provides an indicative estimate of potential additional revenue based on growing your known audience. It is designed as a directional business planning tool, not a forecast or guarantee of future performance.

The calculations are based on a combination of your broadcast viewership, social followers and subscribers adjusted to account for overlap across platforms, and first party fan database. Together, these inputs are used to estimate your total audience and the proportion that is currently known versus not directly identifiable.

Revenue inputs include your total annual organisational revenue and the portion generated directly from fans. These figures are used to calculate an average annual revenue per known fan and per non identified fan.

Any projected uplift shown is based on your own estimate of potential audience growth within a 12 month period and assumes improved conversion of non-identified audiences into known audiences. Results do not account for external factors such as changes in pricing, costs, media rights, market conditions, product mix, operational capacity, or execution quality.

This tool should be used as an early indicator of the commercial opportunity associated with strengthening direct fan relationships. Actual outcomes will vary and depend on many additional strategic, operational, and market variables beyond the scope of this calculator.