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Live audience polling and real-time voting

Turn your audience's opinions into something you can use

Your audience has a lot to say. They’re reacting in real time, forming views, making calls, taking sides. Live audience polling gives those opinions somewhere to go, and hands you the data, the content, and the commercial opportunity that comes with capturing them.

What is polling software?

Live audience polling is a tool that lets media networks, sports organisations, and publishers put questions to their audience in real time and surface the results instantly. On screen, in the app, or across a second-screen experience, fans answer and see the response reflected back at them immediately.

It’s the entry point for audience interaction: low friction, high participation, and a natural fit for any moment where opinion matters. Interactive content drives up to 40% more viewing time, and every response is a data point that belongs to you.

How it works

The user experience

A poll is created in Dizplai’s platform and pushed live to your website or app: a QR code on screen, a second-screen experience, a social link, or directly within a broadcast graphic. Fans see the question, tap their answer, and the result updates in real time.

The first-party data

The response data flows back into your content library and is ready to trigger live on-screen broadcast graphics, so the fan votes on their phone and sees the result appear on the broadcast they’re watching. Every response is tied to a verified fan identity, not an anonymous click, giving you sentiment data you can act on rather than a number you can’t use.

Polls can run before, during, or after a live event. They work as a standalone activation or as part of a wider fan engagement hub, alongside predictor games, fantasy leagues, and other interactive formats.

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Built and proven

Dizplai’s polling tools have been used across some of the biggest names in sport and broadcast. We helped NASCAR bring fans inside the race day conversation on YouTube with live interactive polling.

ICONS of Football used Dizplai’s interactive tools to drive a 29-minute average viewing time and transform audience participation across their coverage.

6 reasons to build an audience poll

1) Make your broadcast interactive without disrupting production

A poll can be pushed live in seconds and results appear on screen as broadcast graphics, without any heavy production infrastructure. It’s the fastest way to add a live, data-driven interactive layer to any show or event.

2) Capture first-party data with every response

Every fan who participates registers with you directly: name, email address, and engagement history. That data is yours, not a social platform’s, permanently, and it builds with every poll you run across your calendar.

3. Turn audience opinion into editorial content

Poll results are content. Real-time sentiment, live audience verdicts, and split opinions between fan groups give your commentary team, social team, and editorial team something to talk about at the moment it matters, not after the fact.

4) Create sponsorable inventory in every format

Polls can carry branding throughout the fan journey: client or sponsor branding on the question screen, the results moment, and the broadcast graphic. Authenticated poll responses are worth significantly more to commercial partners than anonymous impressions, making this some of the most valuable inventory you can offer.

5) Reach your audience wherever they are

Polls work on broadcast, on social, in a second-screen experience, and at live events via QR code. The same question reaches fans on the main screen and on their phone, creating a consistent interactive moment across every touchpoint.

6) Build the habit of coming back

Fans who participate in polls during a live event are more likely to return for the next one. Regular, well-timed polling builds the habit of engagement, and fans who are in the habit of engaging are the ones who convert into subscribers, buyers, and long-term community members.

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How Dizplai helped NASCAR bring fans inside the race day conversation on YouTube

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How Dizplai helped ICONS of Football turn passive viewers into active participants

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Industry applications

Broadcasters

We transform your live broadcasts into data and revenue-generating experiences, turning viewer engagement into instant sales without disrupting production.

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Sports

We convert peak fan emotion during live sports into long-term loyalty through real-time engagement, data and revenue opportunities embedded in your most engaging moments.

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Publishers & Entertainment

We turn your live experiences into multiple revenue streams by enabling fans to connect and purchase during their most emotionally connected moments.

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Creators

We give you enterprise grade tools to monetise your engaged community through real-time shopping, exclusive drops, branded content and data insights that turn live interactions into sustainable income.

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Gaming

We transform your live gaming streams and content into interactive experiences where viewers can instantly interact and purchase merchandise and game content during their most engaged moments.


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Brands & Agencies

We place your products directly into live entertainment moments when audiences are most emotionally invested, delivering measurable ROI from peak engagement.

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Get in touch

If your fans have views – and they do – live polling gives those views somewhere to go and gives you something to do with them.

Frequently asked questions

How quickly can a live poll go live?

Polls can be created and pushed live in minutes through Dizplai’s platform. There’s no production lead time required and no bespoke development needed. If you have a question and an audience, you can be live fast.

What do you need from us to get started?

The main thing we need to understand is where you want to run polls and how you want to use the results. Broadcast graphics, second-screen delivery, social, or a combination. We’ll build the setup around your content calendar and workflow from there.

Where do poll results appear?

Results can be surfaced in broadcast graphics, on a second-screen experience, in-app, or across social. You decide which channels matter most for your activation and we configure accordingly.

Who owns the data from each poll?

You do. Every response is tied to a verified fan identity and flows directly back to you. We help you build the audience relationship, we don’t stand between you and your fans.

Can polls carry sponsor branding?

Yes. Sponsorable inventory is built into every poll format, from the question screen through to the results moment and the broadcast graphic. Get in touch and we can talk through the commercial model that works for your partners.

Is it data protection compliant?

Yes. The platform is built with consent and data protection at its core, with explicit consent gates throughout the fan journey and full cookie compliance as a hard launch requirement.

Can polls work alongside other interactive formats?

Yes, and they work best when they do. Polls are a natural entry point into a wider interactive experience. They sit alongside predictor games, fantasy leagues, and the full suite of Dizplai’s fan engagement tools.