Our Thinking

User-generated content takes different forms across sports and media. We break down UGC, audience-generated content, and EGC, and why knowing the difference changes everything for fan engagement.

Five ways broadcasters can work smarter in 2026. From interactive media to first-party data, here's how to build engagement that actually sticks.

Ed Abis, CEO of Dizplai, defines the areas sports organisations need to address to become future proof.

Kalshi built an £11 billion company on live data and invested opinions. Live events could also turn audience engagement into branded content.

Learn more about our brand new event, the Solution Series. Where industry leaders unite to solve the real problems facing their industry.

Apple spent $750M on F1 rights. Paramount has the UEFA Champions League. Do streaming giants just buy views or invest in fan engagement?

Explore the changing landscape of sport and discover strategies for enhancing fan engagement in a competitive media market.

Ed Abis, CEO of Dizplai, explores The Great Attention Shift and why building engagement is the new competitive advantage in digital content.

The attention span myth is busted. Discover 3 reasons audiences have limited patience, and how to create content that genuinely connects.