How Dizplai helped The Rest is Politics turn US election night into a live fan engagement event
Key insights module
- The Rest is Politics’ US election livestreams reached over 2 million live viewers, with a peak of 80,000 watching concurrently in a single stream
- 72,000 live chat messages were sent throughout election night, making it one of TRIP’s most interactive broadcasts to date
- Real-time state-by-state ballot data was integrated directly into the broadcast graphics, letting hosts analyse results as they came in
- Brand partners Saily and NordVPN were integrated through live broadcast graphics, logo placement, and QR codes, creating direct audience action pathways without interrupting the show
- Dizplai provided on-site support in New York, with the team managing the full live production on the ground
What The Rest is Politics needed: a live broadcast built for election night
The Rest is Politics had built one of the UK’s most engaged political podcast audiences. The challenge was translating that into a live broadcast experience that could hold a global audience through one of the most unpredictable election nights in recent history. That meant integrating real-time state-by-state results into the show as they landed, giving the audience tools to actively participate rather than just watch, and finding a way to incorporate commercial partners without it feeling like an interruption. All of it, live, from New York.
How Dizplai built a live production with real-time data and audience participation
Dizplai provided on-site production support in New York from the outset, working directly with the TRIP team to deliver a live broadcast built around real-time data. Bespoke broadcast graphics pulled in election results and data visualisations as each state reported, giving the hosts a live analytical layer to work from and giving the audience a clear, low-effort way to follow the results as they came in.
Social media integration let the hosts bring audience questions into the show in real time, turning what could have been a one-way commentary into an ongoing conversation between TRIP and the people watching. Alongside this, brand partners Saily and NordVPN were integrated into the broadcast through graphics, logo placement, and QR codes, giving audiences a direct route to act while ensuring partners had premium, unskippable visibility throughout the streams.
The results: 2 million viewers, 72,000 interactions, and a new standard for creator-led news coverage
The partnership successfully delivered the show’s most ambitious live broadcast to date, resulting in a new, social-first alternative for election night coverage and remarkable fan engagement and audience participation:
- The livestreams generated tens of millions of impressions across platforms, with over 2 million live viewers tuning in across the series
- A single livestream peaked at 80,000 concurrent viewers
- 72,000 live chat messages were sent throughout election night, reflecting the depth of audience participation the format unlocked
FAQ
Dizplai designed and delivered the live production infrastructure for The Rest is Politics’ US election night broadcasts, including bespoke broadcast graphics with real-time election data integration, social media audience participation tools, and commercial integrations for brand partners Saily and NordVPN. The Dizplai team provided on-site support in New York throughout the event.
Dizplai built bespoke broadcast graphics that pulled in live state-by-state ballot results and data visualisations as they were reported. This gave hosts a live analytical layer to react to on screen and gave the audience a clear, continuously updated picture of how the results were unfolding, without them needing to switch to a separate source.
Social media integrations allowed viewers to submit questions that the hosts could pull directly into the show, turning a live commentary into a two-way conversation. Live chat throughout the streams generated 72,000 messages across election night, with the audience actively contributing to the content as it happened.
Saily and NordVPN were embedded into the broadcast through live graphics, logo placement, and QR codes rather than traditional ad breaks. This meant sponsorship was visible throughout the stream without interrupting the content flow, and the QR codes gave audiences a direct action pathway, driving measurable commercial outcomes alongside audience participation.
Yes. The Rest is Politics demonstrates how publisher and creator audiences, when given the right live environment, will participate at scale. Dizplai has delivered similar live production infrastructure for a range of creators and media networks, adapting the format to suit different content types, audience sizes, and commercial objectives.
