1. What is the Anonymous Fan Index?
Dizplai has launched an industry-wide survey exploring how well sports organisations truly know their fans. We examine whether there’s a knowledge gap and what that means for revenue, sponsorship, and engagement.
Our benchmark report analyses how rights holders are capturing first-party data, proving sponsorship ROI, and building community in an era where most fans watch anonymously.
Download the full report to see how your organisation compares.
2. Why Does the ‘Anonymous Fan’ Matter?
Every fan you don’t know the name of, or have contact details for, is a missed opportunity. Our research revealed that one in three rights holders lose up to $1 million because they can’t directly reach or monetise their audience.
62% of rights holders estimate that figure to be around $100,000 a year. Those missed opportunities are significant. The report breaks down where those leaks happen and how to fix them.
3. Who Took Part in the Survey?
We spoke to senior leaders across global and regional sports organisations representing both top-tier leagues and challenger sports.
Chief Commercial Officers, Media Rights Directors, Sponsorship Heads, and Fan Engagement Leads shared where they’re winning, where they’re falling behind, and what they plan to invest in next.
4. What are the THREE biggest insights from the research?
Let’s cut to the chase:
- Most organisations only have first-party data on around 24% of their fanbase.
- Fan anonymity is now a board-level revenue issue.
- Underdog sports are more agile and able to connect data to sponsorship value faster than the giants.
5. How can I reduce fan anonymity in my organisation?
In short, you need to prioritise engagement, capture data, and develop a community on assets you own.
The longer answer, and around 100 practical ways you can approach the solution, can be found in our companion guide.
The Ultimate Guide to turning your fans from anonymous to known
Our guide includes actionable tactics across owned, operated, and earned channels, from membership models to live fan activations and more. We offer lots of ideas to show you exactly how to turn attention into ownership, and reach into revenue.
Download the practical guide with 100+ tactics to combat anonymous fandom here.
6. Who is this report for?
This indispensable index is a guiding light for anyone responsible for commercial growth, fan engagement, or sponsorship performance:
- Chief Commercial Officers
- Media Rights Directors
- Sponsorship & Partnership Leads
- Fan Engagement / Content Teams
- Chief Marketing Officers
7. How does Dizplai fit into this?
We help sports organisations turn passive audiences into known communities. We fuel culture, conversation and commerce by making live content interactive, data-driven, and measurable.
We analyse the challenge, and then we help you fix it.
8. How can I access the full report and guide?
They’re both free to download. Simply enter your details, and we’ll send you the latest insights.
Download the Anonymous Fan Index Report.
Download the Ultimate Guide to turning your fans from anonymous to known.
9. Will you be releasing updates or future editions?
Yes. We’ll constantly review feedback to measure how rights holders are evolving from turning anonymous fans into known. The Anonymous Fan Index will be updated annually to track progress across the industry, so watch out for further insights as they emerge. We’ve also launched The Solution Series. A curated set of events designed to bring together senior industry leaders to solve problems like this one and share proven strategies. To get early access to Dizplai’s new data, insights, and events, subscribe here.
Can I feature or quote the report?
Absolutely! All we ask is that you reference Dizplai’s Anonymous Fan Index 2025 and include a link to the download page. For media requests or partnership inquiries, contact media@dizplai.com.
