Elevating Audience Participation via UGC with Sky Sports

Challenge

As a leading live sports broadcaster, Sky Sports sought to bring their wide community of fans closer to their brand and the content they produce. They needed to find a versatile, intuitive platform that multiple sports and production teams could use to source and integrate live user-generated content (UGC) and other data into their broadcast graphics, while ensuring consistency with their branding.

Solution

Dizplai provided a cloud-based interactive media platform that has become a one-stop-shop for Sky Sports’ fan engagement. The intuitive nature of the platform allowed production teams to quickly adopt its use for a wide range of sports, from darts and tennis to NFL and boxing. The solution provided seamless social media integration, enabling the sourcing of user-generated content (UGC), viewer messages, images, and videos, enhancing editorial storytelling across multiple productions.

Finally, for Sky Sports Boxing, Dizplai delivered the innovative Boxing Scorecard web app, Viewer’s Verdict,  which allowed for real-time audience scoring while providing a new way for Sky to collect valuable first-party data on viewer opinions, while offering the audience a new layer of fan engagement across some of the biggest sporting events of the year.

Results

The partnership successfully enhanced Sky Sports’ editorial storytelling and created a greater sense of community across its broadcasts, resulting in:

• The platform’s flexibility and ease of use have allowed Sky to move quickly and efficiently, adopting the Dizplai platform to multiple sports, such as boxing and darts, with ease.
• The Boxing Scorecard web app has been used by over 600,000 fans, driving live engagement and providing a new, dynamic on-air talking point.