Joe Edwards is a marketing leader with 20+ years building brands, audiences and commercial strategies across sport, media and entertainment. As Marketing Director at Dizplai, he works with rights holders, broadcasters and publishers to turn passive audiences into active communities through interactive content, data capture and new revenue models.
Joe has held senior marketing and leadership roles at organisations including DAZN, British Basketball League and Super League Triathlon. He’s led projects for some of the world’s biggest names in sport and entertainment, including the NFL, FIBA, European Handball, Warner Brothers, Universal, eOne Entertainment and Adobe, to name a few.
That breadth of experience shapes how he thinks. Global franchise one week, challenger brand the next. (It keeps life and work interesting).
His work spans brand repositioning, audience development and content-led growth strategies. Digital platforms, social ecosystems, creator partnerships, large-scale campaigns. The through line is always the same: grow the fanbase, unlock the commercial opportunity.
Joe believes the best work lives at the intersection of storytelling, psychology, technology and commerce. And that imagination and graft will always beat talent and budget.
