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Ellie Walter

Senior Growth Partner

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Ellie is Senior Growth Partner at Dizplai, bringing broadcast production expertise from Sky Sports, ITN, and StreamAMG to commercial strategy.

She spent four years in live TV production before moving into partnership roles with global federations, Premier League clubs, and broadcasters including The FA, Barcelona, ATP Media, and PDC.

Her focus is on how live content creates authentic engagement in an AI-saturated landscape, why departmental silos cost sports organisations revenue, and the digital publishing challenges facing broadcasters losing ground to streamers.

She’s a strong advocate for women’s sport visibility and accessibility, grounded in lived experience rather than campaigns.

WHAT DIZPLAI DO

We take passive fans and turn them into active communities that fuel culture, conversation and commerce. Whatever your audience looks like, we help you find more value in it. We work across media networks, sports, publishing, entertainment, creators, brands and agencies, and gaming.

HOW WE DO IT

Consultancy first. We understand the specific opportunity, then identify which combination of our tools, channels and services will help partners capture attention, drive participation and convert engagement into revenue. We’re wider than tools. We’re a full-service partner. Take a look at our services and platform for more information.

Latest posts from Ellie Walter

The creator economy and publishers: how to compete and collaborate

A YouTuber just outperformed the broadcaster who paid for the rights. Ellie Walter on why publishers need a creator strategy and what the best ones are already doing.

How creators are taking over the red carpet

Ellie Walter, Senior Growth Partner at Dizplai, looks at how creator-led coverage is reshaping live event journalism, why audiences trust a phone-wielding creator over a polished network segment, and what publishers need to do before someone else builds the strategy first.

What happens when the Winter Olympics flame goes out?

76% of sports fans are anonymous. Ellie Walter on why Olympic moments aren't enough, and how rights holders turn attention into first-party data and lasting fan engagement.

Gen Z Attention Myth: How Creators Cracked Engagement

The attention span myth is busted. Discover 3 reasons audiences have limited patience, and how to create content that genuinely connects.