Ellie is Senior Growth Partner at Dizplai, bringing broadcast production expertise from Sky Sports, ITN, and StreamAMG to commercial strategy.
She spent four years in live TV production before moving into partnership roles with global federations, Premier League clubs, and broadcasters including The FA, Barcelona, ATP Media, and PDC.
Her focus is on how live content creates authentic engagement in an AI-saturated landscape, why departmental silos cost sports organisations revenue, and the digital publishing challenges facing broadcasters losing ground to streamers.
She’s a strong advocate for women’s sport visibility and accessibility, grounded in lived experience rather than campaigns.
