Drive Live Interaction with Second Screen Web Apps
Give your fans a reason to take action
You already have an audience. The next step is getting to know them.
Dizplai’s second-screen web apps turn the watching experience into an active one.
Offer your audience content they feel part of. Because when they do, they stop being anonymous and become part of your story.
What is a second screen web app?
A second-screen web app is a branded digital destination that gives fans something to do while they watch, and a reason to come back when they’re not. Fans reach it by scanning a QR code during a broadcast or clicking a link on social, and within seconds they’re into a fully branded experience: no app download, no lengthy sign-up, no friction. You get a fan profile that builds with every visit, every interaction, and every activation across your calendar.
Sports organisations, broadcasters, and publishers use second-screen web apps not just to activate fans around live events, but to build an always-on relationship with them. A viewer who watches every match but has never registered directly with you is still anonymous. A second-screen web app gives them a reason to step forward, and a reason to keep showing up.
How it works
The web app journey
Fans land on the web app either via a QR code shown during a live broadcast, or a link shared across your social channels.
They’re met with live interactive content straight away: a poll, a prediction, a quiz, whatever fits your activation.
They engage before being asked for anything in return. When they’re ready to submit their answer, they create a verified account in seconds.
First-party data
From that point, the relationship begins. Every time a fan returns, whether for a live event, a between-season activation, or a piece of always-on content, their profile builds. You learn what they engage with, when they show up, and what keeps them coming back.
That’s not just data. It’s an opportunity more chances to sell to audiences directly, to monetise through sponsorships, and to build personalised experiences with known audiences.
The user experience
The web app is fully branded to your organisation via the Dizplai Theme Builder.
Your colours, fonts, logos, and commercial asset slots all configured without bespoke development, which means you can be live in days rather than months.
7 reasons to build a second-screen web app
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Built and proven
See what this looks like in the wild with Volleyverse Hub, built for Volleyverse and live at volleyversehub.com
Every fan who scans, engages, and registers becomes a verified contact in the Volleyverse owned audience, with their response powering live on-screen graphics in real time.
Featured Work
Industry applications
Broadcasters
We transform your live broadcasts into data and revenue-generating experiences, turning viewer engagement into instant sales without disrupting production.
Sports
We convert peak fan emotion during live sports into long-term loyalty through real-time engagement, data and revenue opportunities embedded in your most engaging moments.
Publishers & Entertainment
We turn your live experiences into multiple revenue streams by enabling fans to connect and purchase during their most emotionally connected moments.
Creators
We give you enterprise grade tools to monetise your engaged community through real-time shopping, exclusive drops, branded content and data insights that turn live interactions into sustainable income.
Gaming
We transform your live gaming streams and content into interactive experiences where viewers can instantly interact and purchase merchandise and game content during their most engaged moments.
Brands & Agencies
We place your products directly into live entertainment moments when audiences are most emotionally invested, delivering measurable ROI from peak engagement.
Get in touch
Book a personalized demo to see how second screen web apps can revolutionize your audience engagement and revenue generation.
Frequently asked questions
Do fans need to download an app?
No. The second-screen web app runs in any mobile browser. Fans scan a QR code or click a link and they’re straight into the experience, with no download and no barrier to entry.
Who owns the fan data?
You do. We can work with you in a number of ways, whether that’s passing data directly to you, integrating with your existing sign-on solutions, or helping you build a first-party database from scratch. Get in touch and we’ll talk through which data integration approach works best for your setup.
How quickly can a second-screen web app go live?
Once we have your brand assets, colours, fonts, and content, you can be live in days. There’s no labour-intensive development required and no lengthy build process.
What do you need from us to get started?
Your brand assets are the starting point: logo, colours, fonts, and any commercial partner logos or images you want included. Beyond that, we’ll need to know what interactive content you want to launch with and which channels you’ll be driving fans from. We’ll guide you through the rest.
Can it work alongside our existing app or website?
Yes. We offer both a standalone web app and embed capability for clients who want to integrate with an existing digital ecosystem. Get in touch and we’ll talk through which route makes most sense for you.
Is it data protection compliant?
Yes. The platform is built with consent and data protection at its core, with explicit consent gates throughout the fan journey and full cookie compliance as a hard launch requirement.
What interactive content can live inside the web app?
Live polls and sliders, predictor games, fantasy leagues, quizzes, leaderboards, bingo, and mini-games, with subscription tiers, merchandise, and e-commerce sitting alongside them. Get in touch to talk through what would work best for your audience.