Key insights

• A weekly format can scale to tournament intensity. That’s Football took its established watch-along format and delivered 67 live broadcasts across the 2026 FIFA World Cup, proving that high volume doesn’t have to mean diluted production quality.
• Live data keeps long-form content watchable. Real-time match data fed directly into every broadcast, giving fans live stats as each game unfolded and keeping 2-hour-plus livestreams engaging rather than static.
• Sponsorship visibility isn’t the same as sponsorship proof. Rather than fixed placement, BoyleSports’ inventory was rotated alongside real-time data, keeping the advertising high-attention without fatiguing the audience.
• Every engagement is a data point, not just a view. Tracking engagement across all 67 watchalongs gave BoyleSports a clear picture of what its spend delivered, beyond impressions or viewership alone.

Overview

That’s Football is a football creator channel fronted by Mark Goldbridge, producing live watchalongs and football content for their loyal community of over 1.5 million fans. The channel has worked with Dizplai across both That’s Football and The United Stand since 2021to engage their fans throughout their live content, so they knew scaling their content production would be no issue.

Challenge: A World Cup like no other

The 2026 FIFA World Cup delivered an unprecedented scale of matches. For That’s Football, it was a chance to take their regular live-content watch-along format into a major international tournament, with BoyleSports coming on board as the commercial partner across 32 live watchalongs.

To maximise the value of that partnership, That’s Football needed more than visibility. They needed a way to track what the sponsorship was actually delivering and prove the value back to the brand.

What Dizplai delivered: Proving sponsorship value

That’s Football ran 67 live watchalongs across the tournament. Each one was built around real-time match data fed directly into the broadcast, giving fans live stats and information as each game unfolded.

BoyleSports were present throughout every stream. Sponsorable inventory was rotated alongside real-time match data, ensuring the advertising remained high-attention without fatiguing the audience. Fans stayed engaged with the content, and BoyleSports messaging retained its impact across 2-hour+ livestreams.

Every engagement was tracked. That gave BoyleSports a clear picture of what their spend delivered, not just viewership, but actual brand interactions.

Results

• 66M+ total views across all platforms
• 70,000 new followers gained
• 67 live watchalongs across the tournament
• BoyleSports received tracked, measurable brand exposure throughout, with engagement data to demonstrate the value of the partnership beyond impressions alone

FAQs