Fan engagement and monetisation for Premier League football clubs

Key insights

• WhatsApp isn’t just a messaging tool. For Manchester City, fans who submitted messages received an automatic response from the club, turning a one-way broadcast into a direct two-way conversation between club and supporter.
• Fan contributions don’t have to sit in a separate chat window. Aston Villa’s match-day coverage pulled voice notes, text, and images directly into the broadcast graphics, making the audience part of the show rather than a sidebar to it.
• Sponsor integration works harder when fans are already engaged. Embedding brand content into live, interactive moments creates co-presence that passive logo placement simply can’t replicate, and gives partners real engagement data to take back to their own stakeholders.
• A single broadcast infrastructure can serve an entire club. Aston Villa ran the same system across First Team, U18s, and Women’s football, making consistent, commercial-grade coverage viable at every level, not just the flagship product.
• Live data graphics don’t require a full broadcast operation. For Scottish top flight clubs via QTV, Dizplai’s graphics ran pre-match, live, and post-match on owned streaming channels, adding professional production value without overhauling existing setups.

From match-day broadcasts to kit launches, Dizplai helps football clubs turn passive viewers into active communities, and active communities into commercial assets. Here’s how we work with Premier League clubs and professional football organisations to build fan engagement that actually pays.

The challenge facing modern football clubs

Match-day coverage has moved far beyond the stadium. Fans now expect to be part of the story, not just watching it unfold, but contributing to it in real time across YouTube, social media, and club-owned channels. For clubs, this creates both an opportunity and a problem.

The opportunity is a global, always-on fanbase that wants to engage. The problem is that most clubs are sitting on an anonymous audience. Our research found that 76% of sports fans are unknown to the organisations they follow, which means they can’t be identified, personalised to, or fully monetised. Passive viewership doesn’t convert. Fan data does.

Commercial partners want more than logo placement, too. They want measurable impact, premium inventory, and proof that their brand reached a real audience at a real moment of attention. Generic broadcast graphics don’t deliver that. Interactive, data-rich fan engagement does.

Our approach

Dizplai works with clubs at every level of ambition, from building their first interactive match-day show to running a fully integrated fan engagement and monetisation strategy across multiple teams, multiple languages, and multiple channels. Here’s what that looks like in practice.

Interactive match-day programming

For Aston Villa F.C., we created a bespoke broadcast graphics package that transformed their match-day coverage across the First Team, U18s, and Women’s team. The solution pulled live Opta match statistics directly into broadcast, integrated fan-generated content from social media in real time, and enabled fans to submit contributions via WhatsApp (voice notes, text, and images) that appeared live on screen through dynamic graphics. Brand partners were embedded throughout, with logo badging and sponsored content integrated in a way that felt native to the show rather than bolted on, giving commercial partners predictable, high-quality inventory alongside genuine proof of fan participation.

For Manchester City, Dizplai powered the broadcast graphics behind their match-day shows on YouTube, where the club’s channel has grown to nearly 8 million subscribers. Live match stats, multi-channel social integration, and WhatsApp contributions fed directly into the broadcast, with fans who got in touch via WhatsApp receiving an automatic response from the club, opening a direct two-way communication channel that made the experience feel meaningfully more personal. The pre-game build-up for one Manchester derby alone drew over 187,000 viewers.

Fan data capture and first-party audience intelligence

Working with some of European football’s most globally recognised clubs, Dizplai has helped organisations move beyond anonymous viewership and towards a known, contactable audience. Every fan interaction within a Dizplai-powered broadcast creates a data point: a sentiment signal, a preference indicator, a moment of intent. That intelligence flows into post-show analytics, informs sponsorship strategy, and helps clubs personalise future content in ways that anonymous reach metrics simply can’t support.

For clubs managing international growth across multiple regions and languages, we’ve built region-specific content overlays and multilingual engagement features that let fans participate in their native language, turning a global fanbase into a locally relevant community rather than a single undifferentiated mass.

Commercial activation and sponsorship integration

Dizplai’s technology is built with commercial partners in mind from the ground up. Sponsor messaging, branded activations, and logo placement are embedded into the live experience in a way that enhances rather than interrupts, creating inventory that performs because fans are already paying attention.

We’ve demonstrated consistently that fan-led broadcasting creates more sustainable commercial value than traditional placement. When a fan submits a WhatsApp message and it appears live on screen alongside a partner brand, that moment of co-presence carries far more weight than a passive billboard. And when clubs can report real engagement data back to partners (messages received, interactions tracked, sentiment measured) the conversation around renewal and upsell becomes a very different one.

Marquee moments and cultural events

Some of the most commercially valuable moments in a football club’s calendar have nothing to do with regular season fixtures. Kit launches, title-winning celebrations, historic milestones: these are the moments that travel furthest on social media and command the highest levels of fan attention.

Dizplai handles these moments with the same infrastructure that powers weekly match-day shows, with the added flexibility to manage multiple asset types simultaneously: data overlays, embedded QR codes for direct commercial activation, video content blended into broadcast graphics, and real-time fan reaction feeds that build social momentum as events unfold.

Results across our football partnerships

Across our work with Premier League clubs and football organisations internationally, Dizplai has delivered:

Interactive match-day programming delivered across First Team, U18s, and Women’s football at Aston Villa F.C.

Live data graphics for teams in Scotland’s top flight via QTV, powering league tables, match stats, formations, lineups, and results across pre-match, live, and post-match coverage on their owned streaming channels.

Partnerships with some of the most globally recognised clubs in European football, delivering interactive broadcast programmes, first-party data capture, and commercial activation at scale.

Sydney FC’s return to live broadcasting delivered impressive viewing figures for their inaugural shows, establishing a new commercial channel for brand partners from day one.

A consistent framework for turning anonymous viewers into known, contactable fans, building first-party data assets that support long-term audience monetisation.

Sponsorship integrations that deliver measurable ROI for partners, with real engagement data replacing impression-based reporting.

What we can do for your club

Whether you’re building your first interactive match-day show or looking to evolve an existing broadcast into a fully commercial fan engagement operation, Dizplai has the tools, the experience, and the track record to get you there. We work with clubs across the Premier League, international leagues, and women’s football, from Sydney to Manchester, from studio-based productions to mobile-first social shows. If you’re ready to turn your fanbase into a business asset, we’d like to talk.

FAQs