Bring social conversations to the screen with UGC integration
Your fans are already talking. They’re posting reactions, sending voice notes, dropping into live chats, and paying to be heard through Super Chats.
UGC integration puts you in the middle of it, giving you the tools to collect, curate, and surface the best of that content on your broadcast in real time.
What is UGC integration?
A User-Generated Content (UGC) integration is the process of pulling fan-generated content from social platforms and messaging channels into a broadcast or live event. Posts, comments, voice notes, and reactions from platforms including X, Instagram, YouTube, WhatsApp, TikTok, and Facebook are collected, moderated by your team, and displayed on screen as part of the live show. It’s what turns a one-way broadcast into a two-way conversation, and it’s what makes fans feel like they’re genuinely part of the programme rather than watching from the outside.
When a fan sees their message appear on screen during a live show, they watch more attentively and feel genuinely locked into the experience. And for your production and editorial teams, that constant flow of real fan reaction creates a live feedback loop: new angles to explore, genuine sentiment to respond to, and a storytelling resource that develops in real time alongside the show itself.
How it works
Your central library
Fan content flows into a central content library from multiple social and messaging sources simultaneously. Your production team monitors incoming content in real time through a staging queue, selecting, editing, and approving what goes to screen.
Voice notes can be transcribed and edited before broadcast. Nothing goes live unless it meets your standards.
The visual experience
Curated content is pushed directly into live broadcast graphics and displayed as on-screen overlays, social walls, or community highlights. The editor controls timing and placement throughout, with the ability to push new content to screen within seconds of approving it. Data from every interaction feeds back into your content library, giving you a growing record of what your audience is talking about and engaging with across every show.
6 reasons to use UGC integration
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Built and proven
Sky Sports News used real-time social integration to power their Fan Club, turning viewer reactions into on-screen content and giving fans a reason to engage during every show.
NASCAR integrated live audience data and fan commentary into their YouTube broadcast with Dizplai, bringing fans inside the race day conversation in a way that drove sustained participation throughout the show.
Featured Work
Industry applications
Broadcasters
We transform your live broadcasts into data and revenue-generating experiences, turning viewer engagement into instant sales without disrupting production.
Sports
We convert peak fan emotion during live sports into long-term loyalty through real-time engagement, data and revenue opportunities embedded in your most engaging moments.
Publishers & Entertainment
We turn your live experiences into multiple revenue streams by enabling fans to connect and purchase during their most emotionally connected moments.
Creators
We give you enterprise grade tools to monetise your engaged community through real-time shopping, exclusive drops, branded content and data insights that turn live interactions into sustainable income.
Gaming
We transform your live gaming streams and content into interactive experiences where viewers can instantly interact and purchase merchandise and game content during their most engaged moments.
Brands & Agencies
We place your products directly into live entertainment moments when audiences are most emotionally invested, delivering measurable ROI from peak engagement.
Get in touch
If your audience is already talking about your content, we can help you bring that conversation into your broadcast.
Frequently asked questions
How is UGC integration different from a standard social media wall?
A social media wall displays public posts from a feed. UGC integration is a fully moderated, editorially controlled workflow where your team selects, edits, and approves every piece of content before it reaches your broadcast. It connects directly to your broadcast graphics pipeline and your wider fan engagement tools, rather than sitting as a standalone display.
How quickly can we get UGC integration up and running?
We’ll give you a clear timeline from the first conversation. Setup is handled by our team and the platform is designed to be operated day-to-day by your production staff without technical support once it’s live.
Can voice notes be used in a broadcast?
Yes. Voice and audio notes captured via WhatsApp integration can be played out as audio directly within your broadcast. We also offer transcription of audio notes, so if you want to display the content as on-screen graphics rather than play it out, that option is available too.
How quickly can content go from submission to screen?
Seconds. Once a piece of content is approved in the staging queue it can be pushed to broadcast graphics immediately. The workflow is designed for the pace of live production.
Does it work alongside other Dizplai engagement tools?
Yes. UGC integration connects directly with live polls, predictor games, and second-screen web apps, with all fan participation feeding into the same content library and broadcast graphics pipeline.
Is it data protection compliant?
Yes. The platform is built with consent and data protection at its core, with moderation and rights management built into the workflow from the start.