Episode 2: How to monetise the moment of the year
Join our exclusive gathering of publishers facing the same problem and working out what to do about it together. Expect honest conversation, practical takeaways, and no death by PowerPoint.
From 8am Wednesday 13th May, London.
The challenge
Your traffic is dipping and your ad revenue is down.
Every time a major event happens – an election, a match, a red carpet – publishers cover it. Readers skim the headline, then head straight over to X, TikTok, and Reddit to discuss it, argue about it, and meme it into oblivion. The conversation is happening. It’s just not earning you any revenue.
Live video is the only format that can keep up with the speed of social. And it’s the only format that turns that conversation into owned inventory you can actually monetise.
That’s what this breakfast event is all about.
See what happened in Episode 1, the sports edition
What, when and where?
Date: Wednesday 13th May
Time: 8am to 10.30am
Location: 1 Lombard Street, London EC3V 9AA
This event is for senior leaders at publishing organisations who are thinking seriously about new revenue models. If that’s you, you’re in the right place.
We’re also actively working to make these events as diverse as possible. If you know brilliant women or people from underrepresented backgrounds who belong in this conversation, please share this invite with them. The more perspectives in the room, the better the discussion.
Every attendee who refers another guest will receive a gift from us. Forward this on and let us know who’s coming from your network.
What actually happens
Problem-solving sprint format
Close-knit sessions where senior executives work through real industry challenges together.
You’ll tackle 10-minute problem sprints in small teams. No keynotes. No vendor pitches. Just focused collaboration with peers who get it.
A moderator keeps things moving, but the solutions come from you. Everything’s shared openly, because that’s how the best ideas surface.
You walk away with practical strategies you can implement the next day.
