Episode 1: The One Million Dollar Problem
Can you turn anonymous audiences into known, engaged fans you can actually monetise?
Most sports organisations don’t have an answer. And it’s costing them an estimated $1 million a year in lost revenue.
This is why we’re launching The Solution Series. A set of problem-solving events with peers who get it.
This February, we’ll be bringing a select group of senior leaders together to crack this issue at locations in London and Manchester. No presentations. No panels. Just focused conversations with peers who are facing the exact same challenge.
Those invited will come away inspired by practical strategies they can implement immediately.
London
6.30-9.30pm Wednesday 4th February, Bonds Mayfair
Manchester
6.30-9.30pm Wednesday 11th February, Tank and Paddle, Printworks
The Challenge
62% of sports organisations reckon they lose more than $100,000 a year because they can’t reach or monetise anonymous fans. 1 in 3 estimate the loss at over $1 million.
If you’re struggling to turn unknown audiences into known, engaged fans (or to prove the commercial value of the ones you do reach) you’re not alone. And you’re definitely not the only one losing revenue because of it.
This is what we’ll be working through together.
What actually happens?
A close-knit problem-solving session where you work through real challenges with fellow senior leaders who face them every day.
No keynotes. No death by PowerPoint. Just focused conversations between people wrestling with the same issues. And we’ll be putting money behind the bar to help keep the conversation flowing.
Here’s how it works
You’ll work in small teams tackling 10-minute ‘problem sprints’ on real industry challenges. A moderator keeps things moving, but the solutions come from you.
Everything’s shared openly. Speak freely. That’s how the best ideas surface.
The strongest ideas make it onto our The Attention Shift podcast. And everyone walks away with solid solutions they can implement immediately.
Who’s in the room?
We hand-pick senior operators who are dealing with things like audience engagement, digital growth, and revenue diversification.
You’ll meet
- CMOs, Marketing Directors, Heads of Marketing
- Heads of Digital, Content and Social
- Commercial Directors and Revenue leads
- CEOs and MDs of challenger properties
From organisations like
- Leagues, federations and governing bodies
- Clubs, teams and franchises
- Event organisers and series
- Select broadcasters and OTT platforms
If you’re responsible for growing your audience, turning anonymous fans into known ones, or proving the commercial value of your content, you belong here.
Why it’s worth your time
Peer-to-peer problem solving
Work through challenges with people facing the same issues. No theoretical frameworks. Just practical ideas and strategies.
Quality over quantity
30 people. One evening. Everyone in the room is senior enough to make decisions and experienced enough to contribute meaningfully.
Tangible takeaways
Be inspired and leave with specific strategies, tactics and frameworks you can implement the next day.
Food and drinks on us
We’ll handle everything you need to fuel the thinking.
About Dizplai
Dizplai helps sports properties, broadcasters and publishers turn passive audiences into active, known communities that fuel conversation and commerce.
But the Solution Series isn’t about Dizplai. It’s about bringing the best minds together to solve problems we all share. We’re just facilitating the conversation.
