Revitalising World Archery fan engagement & live commerce

See how Dizplai helped World Archery elevate its watchalongs with custom data integrations and audience participation to create fan-focused Olympic coverage.

Challenge

World Archery sought to modernise its broadcast and reinvent live archery coverage. The challenge was to transform its traditional model into a dynamic, interactive media experience that would meet evolving viewer expectations.

This required a unified graphics system to work across multiple platforms, the integration of real-time competition data, and a way to facilitate direct audience participation. The solution also needed to be future-proof and scalable whilst maintaining professional broadcast quality.

Solution

World Archery came to Dizplai with a problem many rights holders face: limited access to the broadcast feed, and no clear way to create content that served their community. Dizplai drove the watchalong concept, building interactive experiences around their Olympic coverage that proved real value to viewers without relying on the feed.

Working together, Dizplai delivered a new graphics system designed for cross-platform compatibility, integrating real-time competition data and scoring into live broadcasts. A custom graphic workflow was central to World Archery’s Paris 2024 Olympics coverage, enabling powerful, data-rich coverage across the different archery events throughout the Games.

Social media integration allowed for direct fan participation during broadcasts, giving fans a personalised content experience whilst creating fan-focused narratives for the commentary team. The approach also created new revenue-generating opportunities through logo placement and pathways to purchase on Archery+, World Archery’s owned platform.

Phase 2

Building on the success of the partnership, Dizplai continued to help World Archery take its interactive media to the next level. To see how Dizplai helped World Archery innovate their content throughout phase 2 of the partnership, watch the video below.

Results

The partnership successfully positioned World Archery at the forefront of sports broadcast innovation:

• 108,000 views across 16 hours of watchalong content during Paris 2024
• The cloud-based solution provides greater flexibility than traditional graphics systems whilst maintaining broadcast quality
• Archery’s passionate fanbase now has genuine ways to participate during live events, not just watch
• New commercial infrastructure on Archery+ creates value beyond sponsorship badging
• World Archery’s broadcast capabilities are future-proofed and ready to scale

“Working with Dizplai transformed what our broadcast could be. For the first time, we had graphics that worked across watchalongs, official match coverage, and everything in between, with real-time data feeding directly into coverage and fans who could actually get involved rather than just watch. The Paris 2024 Olympics was the proof of concept, but the bigger picture is what it opens up commercially. Archery+ now has genuine infrastructure behind it, not just a broadcast feed.” – Chris Wells, Head of Communications, World Archery