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Fuelling Fan Engagement at The Hundred Draft

Challenge

When the English Cricket Board (ECB) decided to take control of The Hundred Draft broadcast, it sought to make the digital-first live stream more engaging and dynamic than ever seen before in the sport of cricket. The challenge was to create and implement bold, on-brand broadcast graphics that would be highly interactive for the audience. The ECB also needed to create ample opportunities to activate brand activations and promote ticket sales promotions, all while clearly communicating the complex drafting process to a global cricket audience.

Solution

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Dizplai collaborated with the ECB and Little Dot to co-design a set of striking, dynamic graphics for the two-hour live show. These interactive broadcast graphics seamlessly wove together The Hundred’s branding with team logos and sponsor badges, ensuring the content met commercial requirements while remaining aligned with The Hundred’s brand guidelines. The Dizplai platform enabled social media integration, pulling in live comments from YouTube, X, and Instagram, supporting the stream in generating high amounts of user-generated content (ugc) and extending the live content’s organic reach.

The Hundred Data Integration & Fan engagement features
A custom workflow on the platform made it easy for the production team to trigger “pick alerts” and update each team’s new squad members in real time. The graphics also provided opportunities for logo placement of primary sponsor Sage and calls-to-action for ticket sales, effectively delivering on the ECB’s commercial goals.
The Hundred Data Integration & Fan engagement Features

Results

The live stream successfully transformed a complex event into a highly engaging, interactive experience for a global audience:
  • The Draft live stream was watched by over 100,000 cricket fans worldwide across multiple YouTube channels.
  • Viewers actively participated by submitting comments, questions, and photos, directly engaging with the broadcast.
  • The show proved the value of using a dynamic, interactive format to reflect real-time fan engagement and excitement.

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