Empowering Interactive Media with The United Stand & That’s Football!

Dizplai collaborated with The United Stand & That’s Football to create a custom set of HTML graphics for both channels. By combining social media integration, real-time match data integration, and sponsor branding, Dizplai created a compelling interactive media experience that put fans and commercial outcomes at the core of the content.

The Dizplai platform enabled the display of live statistics and updates, while also powering brand activations and sponsored content, with major brands such as BooHooMan and Mandscpaed through on-screen QR codes and logo placement. This solution not only improved the aesthetics of the broadcasts but also created a new pathway-to-purchase for the audience through live commerce and product placement, generating real commercial value for partners & the channels.     Ryan Johnston, Head of Production and Social at The United Stand, explains what it was like to work with Dizplai: “Beyond the software, the staff at Dizplai played an instrumental role in this transformative journey. Their unwavering support, technical expertise, and proactive approach ensured that the integration was smooth, and any challenges faced were swiftly addressed no matter the time of day.”

Results

The partnership successfully transformed the channels’ live streams, resulting in significant growth and an elevated fan experience, leading to results such as:

• The United Stand doubled its subscriber base to nearly 1.7 million, while That’s Football reached 1 million subscribers since partnering with Dizplai.
• Live streams consistently get up to over a million viewers, and the hosts have become instantly recognisable figures.
• The channel has been able to include multiple commercial partners since the partnership’s inception, generating traffic and value for them through on-screen brand activations.

To see our interactive media in action, check out The United Stand & That’s Football! below: The United Stand That’s Football!