Overhauling Audience Participation for ICONS of Football
Challenge
The Icons Series, a first-of-its-kind golf tournament featuring legendary footballers, sought to reinvent the traditional, run-of-the-mill golf viewing experience. The core challenge was to create a new, community-focused content experience that could bring a new, digital-first audience to golf. To achieve this, the organisers needed to find ways to bring live audience participation into the broadcast, reacting to the action and interacting with players and talent in real-time.
Solution
Dizplai was chosen as the media experience partner to build out the interactive media strategy for the event in Bangkok. Dizplai supported ICONS through the creation of bespoke broadcast graphics, which brought the audience closer to the content through data integrations and audience engagement features such as polls, building fan engagement beyond the primary content.
Dizplai also provided on-site client onboarding with live support in Bangkok, ensuring the production ran seamlessly. Included within the support, Dizplai helped Icons increase their content’s organic reach by building a list of partner distribution channels to support Icons in reaching untapped, digital-first audiences.
Dizplai also supported Icons in developing a strategy for supporting partner distribution channels, which gave new audiences access to the content, while our team reacted to the content in real-time alongside the show’s audience to bridge the connection between the Icons Series and new audiences.
Results
The partnership successfully positioned the Icons Series as a next-generation “sport as entertainment” format, delivering a highly engaging and successful event:- The tournament’s audience achieved a 29-minute average viewing time on YouTube.
- The content generated 38 million online views and 541,000 live stream views.
- The event saw over 430,000 engagements.
- Tags: Broadcasters, Sports
