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Mark Clifford

Director of Product and Innovation

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Mark Clifford is Dizplai’s Director of Product and Innovation.

Mark started in school sports partnerships, which explains why he believes technology should solve real problems for actual people. He spent over a decade in sports technology, leading product teams at StreamAMG and deltatre before joining Dizplai.

Mark works at the forefront of data distribution and platform evolution, and believes that constraints can drive product innovation rather than limit it.

Latest posts from Mark Clifford

The Dizplai Kitchen: Our version of Labs

The Dizplai Kitchen is our internal R&D space where ideas don't wait for permission. We build first, test fast, and prove concepts before they hit the backlog. Director of Product and Innovation Mark Clifford explains why we built it.

The North London clubs just handed you the Reddit playbook (and most teams are missing it)

Arsenal and Tottenham are building communities on Reddit. Mark Clifford on why other sports organisations should pay attention to their strategy and what it means for fan engagement.

The distribution war is happening in your chat window.

ChatGPT adds AI advertising, Claude launches interactive tools via MCP Apps. The race for AI distribution dominance is on. What it means for sports content and fan engagement.

5 digital engagement resolutions broadcasters should make in 2026.

Five ways broadcasters can work smarter in 2026. From interactive media to first-party data, here's how to build engagement that actually sticks.

Kalshi got rich on live data. Live events should pay attention.

Kalshi built an £11 billion company on live data and invested opinions. Live events could also turn audience engagement into branded content.