Contact
Spotify X-twitter Youtube Linkedin Instagram
Picture of Mark Clifford

Mark Clifford

Director of Product and Innovation

Linkedin

Mark Clifford is Dizplai’s Director of Product and Innovation.

Mark started in school sports partnerships, which explains why he believes technology should solve real problems for actual people. He spent over a decade in sports technology, leading product teams at StreamAMG and deltatre before joining Dizplai.

Mark works at the forefront of data distribution and platform evolution, and believes that constraints can drive product innovation rather than limit it.

WHAT DIZPLAI DO

We take passive fans and turn them into active communities that fuel culture, conversation and commerce. Whatever your audience looks like, we help you find more value in it. We work across media networks, sports, publishing, entertainment, creators, brands and agencies, and gaming.

HOW WE DO IT

Consultancy first. We understand the specific opportunity, then identify which combination of our tools, channels and services will help partners capture attention, drive participation and convert engagement into revenue. We’re wider than tools. We’re a full-service partner. Take a look at our services and platform for more information.

Latest posts from Mark Clifford

The Dizplai Kitchen: our approach to sports tech innovation and fan engagement R&D

The Dizplai Kitchen is Dizplai's internal R&D space for sports tech innovation. Mark Clifford on how we build, test, and prove fan engagement and audience monetisation concepts before they reach clients.

The North London clubs just handed you the Reddit playbook, and most teams are missing it

Arsenal and Spurs joined Reddit without fanfare. Mark Clifford on what their approach reveals about the future of fan engagement, first-party data, and how sports organisations build communities they actually own.

The distribution shift is happening in your chat window

AI platforms are becoming the front door to all content. Mark Clifford on what the distribution war means for sports rights holders, fan engagement strategy, and first-party data.

5 digital engagement resolutions broadcasters should make in 2026.

Five ways broadcasters can work smarter in 2026. From interactive media to first-party data, here's how to build engagement that actually sticks.

Kalshi got rich on live data. Live events should pay attention.

Kalshi built an £11 billion company on live data and invested opinions. Live events could also turn audience engagement into branded content.