Driving Fan Engagement & Revenue for GFN
Challenge
The Global Fan Network (GFN), a leading community-driven sports content network, aimed to enhance its live broadcast offering and commercial value across its digital properties, AFTV and DR Sports. The challenge was to transform traditional match coverage into a deeper, data-led, and two-way conversation, simultaneously creating innovative new revenue streams that integrated brand activations and sponsored content while putting fan engagement at the heart of the live productions.
Solution
Dizplai successfully designed multiple sets of HTML broadcast graphics in bespoke branding for both channels…
The Dizplai platform was utilised as the central data integration platform to bring powerful fan engagement tools into the heart of the content, allowing audience participation through social media integration and superchats. Furthermore, the live broadcasts were supplemented with real-time match data integration, ensuring the watchalongs on both channels met professional standards.
Alongside supercharging the interactive media experience, Dizplai supported GFN in creating new commercial opportunities, powering sponsored content through logo placement, and creating direct pathways to purchase for the audience to interact with brand partners via QR codes.
Results
The renewed partnership successfully transformed the channels’ live streams, resulting in significant growth and an elevated fan experience, leading to results such as:-
- The partnership successfully completed a campaign that generated over 350,000 fully KYC-verified fan sign-ups with an undisclosed brand partner.
- The content established a participatory content model, turning traditional match coverage into a dynamic two-way conversation while enhancing engagement.
- The collaboration continues to build a loyal community, making GFN a powerful destination for brands looking to connect with a leading football fan base.
- Tags: Broadcasters, Sports
