Fuelling Wimbledon Fan Engagement

Challenge

Wimbledon Digital created a magazine show streamed on YouTube, Twitter, Facebook and in the stadium (for 2021). The highly anticipated tennis tournament aimed to create a socially driven interactive media experience to grow and engage their global tennis fanbase and cultivate fan engagement, whether they were in the Wimbledon grounds or cheering along at home. This required a robust data integration platform to manage live polls and showcase user generated content (UGC), allowing fans to join the broadcast conversation while extending their engagement with the live show.

Solution

Dizplai delivered a cloud-based solution that seamlessly integrated into Grabyo’s production workflow. The platform enabled the production team to manage content sourcing, content moderation, and live poll management directly from a web browser.

Through powerful social media integration, producers were able to aggregate live poll results and pull in viewer and player commentary from Twitter, Instagram, and Facebook. This dynamic approach allowed the show to not only be a one-way content experience but a live broadcast driven by the audience participation of the global fanbase.

Results

The Wimbledon Coffee Morning show successfully transformed a major sporting event’s broadcast into a daily fan engagement experience throughout the entirety of the tournament, creating outcomes like:

• Producers were able to feature live reactions from players and fans, creating a real-time, two-way dialogue.
• The show was a successful new initiative for Wimbledon, demonstrating the power of socially-driven content on both in-stadium and social media channels.