Turning Darts Fans into Active Participants with PDC

How Dizplai fuels competition amongst darts fans, driving marketing opt-ins and building an engaged community across multiple PDC tournaments.

Challenge

Darts has evolved. The audience has shifted from pub crowds to a younger, digitally native fanbase of active participants that expects more than just watching. PDC needed to meet fans on their turf: on their phones, between matches, and throughout entire tournaments.

The challenge was threefold: drive fans to opt in to PDC marketing communications, create consistent touchpoints across multiple competitions, and give a new generation of darts fans reasons to stay engaged beyond the match itself. PDC also wanted to drive additional traffic to their website, creating more value for new and existing commercial partners.

Solution

Dizplai builds fantasy and predictor games that turn passive viewers into active participants. Fans can predict match outcomes, build their dream line-ups, and even create mini-leagues to compete directly with mates, family, and fellow fans.

The mini-league feature sparks the kind of competition that keeps people coming back. It isn’t just about playing the game, it becomes about beating your rivals. Participation is incentivised with prizes such as signed shirts, darts, and dartboards, creating a fair value exchange that gives fans every reason to get involved.

The games run across multiple PDC tournaments, giving fans consistent reasons to return. Each match becomes an opportunity to climb the leaderboard, adjust predictions, and stay connected to the action in real time.

Results so far

PDC hasn’t just increased engagement, they’ve built a community that keeps showing up:

• 92,967 total sign-ups, with 36% opting in to marketing communications
• 73.9% first-play conversion rate, demonstrating strong relevance around live competition moments
• Returning users generate 61% more entries than new users, validating the long-term audience development approach
• 15,424 users participate in mini-leagues, representing 42% of all active users
• 7,151 leagues created to date, with 77% remaining active

The mini-league mechanic has proved particularly powerful. Fans don’t just play, they recruit others, fuel rivalries, and turn individual participation into shared experiences. That kind of engagement lasts beyond a single tournament.

“Dizplai gave us a way to turn darts fans from spectators into participants. The mini-league mechanic in particular did something we hadn’t quite anticipated, fans started recruiting their own networks, creating rivalries that kept them coming back tournament after tournament. The opt-in rates alone told us we were onto something, but the real win was seeing fans play five, six, seven times and still want more. That’s not just engagement, that’s community.” – Lewis Wood-Thompson, Head of Digital, PDC