Revitalising World Archery Digital Engagement

Challenge

World Archery sought to modernise its broadcast and reinvent live archery coverage. The challenge was to transform its traditional model into a dynamic, interactive media experience that would meet evolving viewer expectations.This required a unified graphics system to work across multiple platforms, the integration of real-time competition data, and a way to facilitate direct digital engagement from fans. The solution also needed to be future-proof and scalable while maintaining professional broadcast quality.

Solution

Working with Dizplai, World Archery implemented a comprehensive “360-degree fan-first” broadcast solution. Our platform delivered a new graphics system designed for cross-platform compatibility, integrating real-time competition data and scoring into the live broadcasts.

Furthermore, real-time competition and scoring data, as well as a custom graphic workflow, were crucial to World Archery’s coverage of the Olympics, allowing them to create powerful coverage of the different archery events throughout Paris 2024. This created more revenue-generating opportunities for WA through logo placement and pathways-to-purchase on World Archery’s owned platform, Archery +.

Data integration and seamless social media integration allowed for direct fan engagement during the broadcasts, giving fans a personalised content experience while creating fan-focused content narratives for the commentary team.

Phase 2

Building on the success of the partnership so far, Dizplai continued to empower World Archery to take its interactive media to the next level. To see how Dizplai helped WA innovate their content throughout phase 2 of the partnership, watch the video below.

Results

The partnership successfully positioned World Archery at the forefront of sports broadcast innovation:

• The cloud-based solution provides greater flexibility than traditional graphics systems while maintaining broadcast quality.
• The new approach resonated with archery’s passionate fanbase, who “love every opportunity to get involved and share their opinions.”
• The implementation created new opportunities for fan engagement while future-proofing World Archery’s broadcast capabilities.