Powering William Hill with Live Commerce & Data
Challenge
William Hill, a leading UK bookmaker, sought to enhance its Betting TV service by integrating live results and betting odds from a range of sports beyond horse and greyhound racing to highlight a greater variety of betting odds to their in-store betting experience.
The challenge was to create engaging, dynamic, and cost-efficient interactive graphics that could be quickly deployed, differentiate their offering from a standard in-store bookie experience, and facilitate live commerce by driving traffic to their digital platform.
Solution
Dizplai provided a flexible, all-in-one data integration platform that powered automated HTML-based graphics. With built-in data integrations from sources like Opta, Dizplai quickly enabled William Hill to display real-time updates on scores, league tables from major football leagues across Europe, and live team news. The graphics also featured live betting odds and engagement features like QR codes, serving as direct calls-to-action for live commerce.
Results
The launch of the new dynamic service on Betting TV marked a significant step forward for William Hill, resulting in:- William Hill was able to rapidly launch high-quality, dynamic, real-time graphics within weeks, showcasing a wide range of football results and league tables.
- The ability to engage customers directly with live broadcast content has enriched the experience across their physical and online outlets.
- The flexible platform allows for future innovation, with plans to add new sports, betting odds, and more interactive media features.
- Tags: Broadcasters, Sports
