Powering TNT Sports Audience Participation with UGC
Challenge
As a leading sports broadcaster, TNT Sports wanted to put fans at the heart of its live coverage of major events such as the UEFA Champions League, Premier League, and UFC, giving viewers a chance to participate in and actively shape the content they’re consuming.
To achieve this, TNT needed to find a versatile data integration and content moderation platform that could seamlessly weave user generated content (ugc) and audience opinions into its storytelling before, during, and after every big event TNT covered. They needed a solution that would be flexible enough to handle multiple content formats, display high-quality broadcast graphics that aligned with each sport organisation’s brand, while ensuring the workflow is intuitive and easy to use for different production team members.
Solution
Dizplai provided a cloud-based interactive media platform that became central to TNT’s fan-centric approach. The solution provided a suite of capabilities, including an intuitive interface for setting up keyword searches across social and messaging platforms, allowing producers to quickly find the best audience content to inform the broadcast’s narrative.
Results
The partnership successfully enabled TNT Sports to create a more dynamic and engaging viewing experience across multiple sports:- Audience comments and questions were consistently woven into the live broadcast, driving the direction of the narrative in the studio.
- The platform enabled the production of live, pop-up streams for secondary events like UFC weigh-ins, creating a new and flexible content approach.
- The show’s interactivity proved that by using a versatile platform, broadcasters can move beyond the main broadcast to reach audiences in new ways, such as alternate streams and Watchalongs.
- Tags: Broadcasters, Sports
