Powering DAZN’s Live Social Wall with UGC

Challenge

After securing rights for the Italian and German leagues, DAZN aimed to captivate fans for their live magazine shows with a highly innovative offering. The challenge was to create a never-before-seen vertical social wall that would power real-time fan engagement and showcase user-generated content (UGC) from both leagues.

Solution

Dizplai provided the core technology for DAZN’s innovative in-studio social wall, creating a live interactive media experience. Using the Dizplai platform, which acts as a robust data integration platform, DAZN producers were able to seamlessly source, moderate, and publish a constant stream of content, including comments, images, and videos, from multiple social channels.

This live social media integration allowed them to power a bespoke 11-meter, 270-degree vertical social wall with real-time content and UGC. The team also used the platform’s ability to pull from third-party data integration sources, ensuring the content stream was both engaging and comprehensive.

Results

The partnership successfully enhanced DAZN’s live magazine shows, proving the value of live, social-driven content and innovative studio displays, generating results such as:

• The bespoke in-studio display and vertical social wall created a truly immersive and unique experience for viewers.
• The content curation and real-time social display captivated fans and elevated the live shows.
• The solution demonstrated how audience participation can be used to enrich a live broadcast, giving viewers a direct voice and a reason to tune in.