Maximising Champions League Fan Engagement via UGC

Challenge

UEFA sought to transform the 2013 Champions League Final between Bayern Munich and Borussia Dortmund into a truly interactive fan experience. UEFA challenged Dizplai to leverage user-generated content (UGC) to amplify fan engagement and connect in-stadium attendees with the global audience watching at home. UEFA required a robust fan engagement platform capable of ingesting massive volumes of social media posts from a range of social platforms.

Solution

Dizplai partnered with UEFA to deliver an innovative solution that turned a one-way broadcast into a two-way conversation. Using advanced interactive technology, Dizplai enabled the seamless social media integration of live content directly into the stadium experience.

The Dizplai platform’s powerful content moderation capabilities allowed UEFA to display thousands of curated social posts from fans and celebrities on stadium screens with ease, offering a new dimension of in-person audience participation and creating a dynamic second-screen experience, engaging fans in the stadium throughout the match build-up, and after the full-time whistle.

Results

The innovation delivered exceptional results, engaging fans while demonstrating the power of live digital engagement, leading to results such as:

• Over 1,000 fan posts were displayed on stadium screens.
• The event generated 4.8 million tweets, with a peak of 117,601 tweets per minute.
• UEFA’s official hashtag was used approximately 190,000 times, showing strong brand activation.
• The solution helped UEFA’s social channels grow rapidly, including a record-breaking 200,000 likes on a single Facebook post.