Fuelling Crufts Fan Engagement

Dizplai partnered with Sunset+Vine and Hypothesis Media to power the live broadcast. Using Dizplai’s data integration platform, the production team curated live data, including social content, images, and videos from multiple platforms.

Our solution enabled social media integration and content moderation to ensure all incoming content was broadcast-ready. This content was then displayed using dynamic broadcast graphics, while the rotating 3D “social cube” on the in-studio display featured viewer reactions that the host referred to throughout interviews and audience-led segments of the show. The campaign’s use of WhatsApp and QR codes, a first for the channel, proved highly successful in driving a new level of engagement throughout the interactive media broadcast.

Results

The four-day event successfully transformed Crufts into a community-driven show, driven by fan engagement, resulting in:

• • 33,000 direct interactions on WhatsApp, with 14,500 on the final day alone.

• • The hashtag #Crufts received over 385,000 mentions on Twitter in the build-up, during, and after the event.

• • The show’s “Social Cube” and new interactive elements were a resounding success, creating more opportunities for viewers to connect with the show.