Elevating Audience Participation for Canada’s Drag Race

Challenge

To support the premiere of “Canada’s Drag Race” and connect fans to the show, CTV’s eTalk team needed to create a live, interactive social media broadcast where viewers could communicate with the most recently eliminated drag queen. The challenge was to manage audience participation from a fully remote production environment and integrate user generated content (ugc) in a way that maintained high broadcast standards, including dynamic visuals and broadcast graphics.

Solution

Dizplai provided a versatile interactive media platform that seamlessly integrated into CTV’s existing workflow. The production team used our solution to power the exclusive Twitter stream, Can We Talk About…Canada’s Drag Race.

Producers utilised our social media content moderation and data integration platform, as well as our polling capabilities, to search, moderate, and publish viewer questions and poll results. We reskinned existing graphics and created a new full-screen poll with animated backgrounds, ensuring the social broadcast matched the primary show’s high-quality production values and charisma.

Results

The campaign successfully immersed the audience through a live post-broadcast discussion, proving the power of a social-first, remote production, accomplishing strong outcomes such as:

• The exclusive social media livestream reached over 100,000 Canadians, with views increasing to over 300,000 with the help of Dizplai.
• The show successfully drove fan engagement through live discussions and weekly polls, giving viewers a direct voice.
• The content was streamed with the same production value as a regular live TV broadcast, showcasing the platform’s versatility.