The United Stand / That’s Football

The United Stand, and its sister channel That’s Football, use the Dizplai platform to power live graphics for their Watchalong and breaking news livestreams, including audience comments and opinion, real-time match data, sponsor branding and QR-code driven activations. The results speak for themselves, with nearly 2.7 million subscribers and hundreds of thousands of fans regularly tuning in live as a companion experience to live football and breaking news.

Challenge

When The United Stand first came to Dizplai, they expressed the ambition to raise the level of their live output both creatively and commercially.

“While The United Stand and That’s Football consistently produced compelling live shows, the challenge lay in presenting real-time football data in a visually captivating manner. Viewers today demand not just content, but visually enriched experiences. Static graphics or manual overlays weren’t enough; we needed dynamic, real-time, animated graphics that captured the essence of live football action.” said Mark Goldbridge, Presenter of The United Stand and That’s Football.

The goals were clear:

Animated Graphics: elevate the quality of visuals in live shows, making them more engaging and professional.
Real-Time Updates: add in-game statistics, team sheets, substitutions to yellow/red cards and goalscorers – ensuring everything updates on-the-fly.
Seamless Integration with Social Platforms: effortlessly bring the latest football news onto viewers’ screens, sourcing information from various platforms, especialy X.

Solution

Dizplai worked together with The United Stand to create a custom set of HTML graphics for their main United Stand channel and That’s Football. By combining social media, real-time match data from Opta and sponsor badging and QR code generation we were able to create a compelling, high quality experience that elevated The United Stand and That’s Football far above other fan channels on YouTube.

Ryan Johnston, Head of Production and Social at The United Stand explains what it was like to work with Dizplai:

“Beyond the software, the staff at Dizplai played an instrumental role in this transformative journey. Their unwavering support, technical expertise, and proactive approach ensured that the integration was smooth, and any challenges faced were swiftly addressed no matter the time of day.”

“The dynamic animated graphics have made the broadcasts more lively and immersive, holding viewers’ attention longer. Showcasing live in-game statistics and real-time updates, we increased trust and boosted credibility among viewers. And overall, the visual aesthetics of the live shows have seen a marked enhancement, placing The United Stand and That’s Football at the forefront of industry standards.”

Outcome

Since The United Stand have adopted the Dizplai platform, the channel has gone from strength to strength, doubling its subscriber base to nearly 1.7 million on The United Stand and 1 million for That’s Football. Its livestreams get up to over a million viewers and Mark Goldbridge has become an instantly recognisable figure in the world of football commentary.

Furthermore, the channel has been able to include multiple commercial partners including BooHooman, ManScaped, One Football and generate real value for those partners by generating traffic using QR codes on screen.

“The dynamic animated graphics have made the broadcasts more lively and immersive, holding viewers’ attention longer. Showcasing live in-game statistics and real-time updates, we increased trust and boosted credibility among viewers. And overall, the visual aesthetics of the live shows have seen a marked enhancement, placing The United Stand and That’s Football at the forefront of industry standards.” said Mark Goldbridge, Presenter of The United Stand. “The United Stand and That’s Football eagerly anticipate future projects with Dizplai as the partnership goes beyond mere technology integration – it’s about breaking boundaries within the industry and setting new benchmarks.”

Here’s what else Mark had to say about Dizplai:

At Dizplai, we are very proud to have been able to help The United Stand set a new standard for fan channel live streams both creatively and commercially – bringing football fans around the world closer to the game they love.

Check out the channels here:

The United Stand

That’s Football