How Dizplai helped The United Stand and That’s Football! turn fan engagement into commercial growth
Key insights module
- The United Stand doubled its subscriber base to nearly 1.7 million after partnering with Dizplai, while That’s Football! reached 1 million subscribers
- Live streams regularly attract over 1 million viewers, with custom animated broadcast graphics replacing the static visuals the channels had previously relied on
- Brand partners including BooHooMan and Manscaped were integrated into live broadcasts through on-screen QR codes and logo placement, creating direct pathways to purchase for the audience
- Dizplai built custom HTML graphics for both channels, combining real-time match data, social media integration, and sponsor branding in a single live production layer
- The partnership transformed the channels’ commercial viability, enabling them to attract and retain multiple brand partners through a consistently elevated live output
What The United Stand needed: live content that could compete creatively and commercially
The United Stand and That’s Football! had the audiences. What they needed was a live output that matched the scale of their ambition, both creatively and commercially. Static visuals weren’t cutting it against the production quality fans were increasingly used to seeing. They needed real-time football data displayed dynamically, social platforms integrated into the live show, and a way to bring commercial partners into the content naturally without undermining the fan experience they’d spent years building.
How Dizplai built an interactive broadcast layer for both channels
Dizplai built custom HTML broadcast graphics for both channels, combining real-time match data, social media integration, and sponsor branding into a single live production layer. The result was a visually dynamic show that gave fans more to engage with while giving commercial partners premium visibility throughout the broadcast.
Brand partners including BooHooMan and Manscaped were integrated through on-screen QR codes and logo placement, giving audiences a direct route to act on what they were seeing while delivering measurable value for partners. Live commerce sits naturally in this kind of content when the execution is right, and the infrastructure Dizplai built made it feel like part of the show rather than an interruption to it.
Ryan Johnston, Head of Production and Social at The United Stand, explains what it was like to work with Dizplai: “Beyond the software, the staff at Dizplai played an instrumental role in this transformative journey. Their unwavering support, technical expertise, and proactive approach ensured that the integration was smooth, and any challenges faced were swiftly addressed no matter the time of day.”
The results: 1.7 million subscribers and a new commercial model for creator live content
- The United Stand doubled its subscriber base to nearly 1.7 million during the partnership, while That’s Football! reached 1 million subscribers
- Live streams consistently attract over 1 million viewers, with the hosts now among the most recognisable voices in football fan content
- The channels now carry multiple commercial partners simultaneously, with brand activations embedded naturally into live broadcasts and generating consistent traffic and value for partners
FAQs
Dizplai built custom HTML broadcast graphics for both channels, integrating real-time match data, social media feeds, and brand partner activations into a single live production layer. This gave both channels a visually dynamic live output that improved the fan experience and created a viable commercial model through live brand activation and QR-code-driven audience actions.
For creator-led channels like The United Stand, fan engagement in a live context means giving viewers something to react to and interact with beyond the commentary itself. Real-time match stats, social media integrations that surface audience contributions on screen, and interactive elements like polls or QR codes all create moments where the audience feels like part of the show rather than just watching it.
Dizplai integrated brand partners including BooHooMan and Manscaped into the live broadcast through on-screen graphics, logo placement, and QR codes. This created a direct pathway to purchase for the audience while ensuring partner brands had premium, unskippable visibility throughout the stream. The infrastructure allowed the channels to carry multiple commercial partners simultaneously without disrupting the viewing experience.
Broadcast graphics are the visual overlays that appear during a live stream: score tickers, stat panels, social media feeds, sponsor logos, and interactive elements. For creator channels competing with traditional broadcasters for the same football audiences, production quality matters. Animated, data-driven graphics signal professionalism and create a richer viewing experience that keeps people watching for longer.
Yes. The approach Dizplai took with The United Stand and That’s Football! scales across creator channels of different sizes and formats. Whether the goal is improving production quality, unlocking commercial partnerships, or building a more participatory fan experience, the underlying infrastructure can be adapted to the channel’s specific audience and content type.
To see our interactive media in action, check out The United Stand & That’s Football! below:
