RTE & Ireland’s Greatest Sporting Moment

RTE worked with Dizplai to drive audience interactivity in the search for Ireland’s Greatest Sporting Moment.

Ireland’s public broadcaster RTE is used Dizplai to manage live audience engagement for the new sports series ‘Ireland’s Greatest Sporting Moment’.

The show, filmed in front of a live studio audience, sees presenters and analysts debate the country’s greatest sporting moments of the last 50 years.

The new format has engaged viewers across platforms, leading to an increase in viewing audience share. Driven by votes and comments shared live across social and digital platforms, the show is the number one trend on social media on each night of its live broadcasts.

The new format engaged viewers across platforms, leading to an increase in viewing audience share. Driven by votes and comments shared live across social and digital platforms, the show is the number one trend on social media on each night of its live broadcasts.

The format of the show is a new direction for RTE where the audience are driving the program’s editorial. Each decade’s top moment (and ultimately Ireland’s Greatest Sporting Moment) is determined by a live social media vote from viewers at home.

The audience were encouraged to share their comments and cast their votes in live polls across multiple social networks.

Dizplai’s social management platform was used by RTE producers to manage the incoming live votes as well as comments, photos and videos shared in real time via Facebook, Twitter and Instagram. Dizplai’s presenter application Prompter enables the show’s hosts to also see which UGC has been shortlisted for on air broadcast along with up-to-the-second poll results throughout the broadcast.

The social nature of the program has generated huge amounts of discussions and debate around the show which has helped to drive TV viewers. Using Facebook Live to unveil the voting shortlist, running social polls and sharing short-form videos has extended RTE’s reach.

The new approach for RTE has enabled the broadcaster to truly reflect the views of the viewing audience in real time and to showcase those views.

“Dizplai enabled us to engage with our audience in a way that hasn’t been possible before. Lots of shows talk about engaging with the audience without really committing to it. We were determined to properly reflect the views of the people watching, with Dizplai’s user-friendly system, this was an effective and painless process.”

Ryan McCann, Programme Producer at RTE Sport