Manchester City

Over the last 10 years, Manchester City have become one of the world’s most innovative and successful football teams, both on and off the field. A key part of their strategy to build a worldwide fanbase has been to bring fans closer to the action by broadcasting live around every match on City TV and YouTube – and in particular, ensuring fan opinions and questions are a key part of that coverage.

Challenge

Man City wanted to offer alternative shoulder programming to fans around the world before and after every game – catering to a City fan’s perspective rather than the neutral coverage on traditional broadcasts. It was vital that the coverage met some key criteria:

Quality: the live broadcast should achieve the same premium quality as any top-tier broadcaster

Engagement: the broadcast should reflect the excitement, opinions and emotions of fans from around the world

Insight: the broadcast should provide plenty of insight via match and player statistics

Commercial: there should be ample opportunities for commercial activation whether via sponsor integration or other promotions.

Solution

Dizplai’s platform powers a rich set of live graphics for Man City’s match-day shows that ensure that City fans around the world receive a dynamic, engaging experience and the club is able to achieve all the objectives listed above.

Our creative team created HTML graphics in Man City’s branding which seamlessly and dynamically bring audience comments and questions, match and player stats as well as sponsor badging into the broadcast, before the game, at half-time and after the game.

Audience comments and questions can be submitted by fans around the world via X, Whatsapp and Facebook. Comments sent via Whatsapp receive an automatic response – opening up a new two-way communication path with fans.

The graphics also feature sponsor badging from Asahi.

Man City’s YouTube channel continues to go from strength to strength with nearly 8 million subscribers. Their live match-day output has set a new benchmark for quality live broadcast by a football club and regularly gets hundreds of thousands of viewers. This pre-game build-up for a recent Manchester derby had over 187,000 viewers on YouTube alone.

Most importantly, the club has a highly visible way of bringing fans across the world closer to their favourite team and stadium.

If you’d like to know more about how we help broadcasters, teams and federations turn their audiences from passive viewers into engaged fans, click below.