Dizplai worked with ITN Productions, ITV, and MEC UK to create a social advert for the Danone yogurt brand Oykos.
Contact UsITN, ITV, MEC & Oykos – Danone
Dizplai worked with ITN Productions, ITV, and MEC UK to create a social advert for the Danone yogurt brand Oykos.
The 8-week TV campaign, which launched this summer, ran across ITV channels in the UK.
Fans of the brand could appear alongside celebrity Mark Wright by uploading a photo of themselves and the reason why they should be featured to the Oykos FB page.
The ad was changed regularly with ITN Productions using Dizplai’s social engagement platform to create unique versions in a fraction of the time previously possible – automating the integration of social content, broadcaster’s brands and clock details across multiple channels. Broadcast-ready ads were then delivered directly for approval, clearance and trafficking.
The campaign has seen thousands of likes, increased Facebook engagement, thousands of entries, hundreds of shares and a 30% growth in Facebook audience. It’s clear that consumers want to be in the ad creative and are happy to share content and engage on social networks to do so.
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