Coop – Grill Perfekt

Dizplai worked with PHD Media Agency to deliver socially-enhanced ad spots for their client Coop Supermarket.

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Dizplai worked with PHD Media Agency to deliver socially-enhanced ad spots for their client Coop Supermarket. Coop ran a Social TV campaign promoting their range of BBQ products during the Norwegian summer.

Using the hashtag #GrillPerfekt, viewers sent in their “perfect” BBQ snaps. via social media. Producers searched for and published the best examples, then featured the images within the near-live TV spots – all powered by Dizplai. This resulted in a flurry of organic conversation on social and boosted Coop’s TV campaign.

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