DAZN – Serie A and Bundesliga

The Project:

DAZN is using Dizplai at the centre of the video streaming service’s innovative never-before-seen vertical social wall, powering real-time social & data curation with integrated HTML graphic overlays for the German channel too.

The Challenge:

After securing rights for both the German and Italian league coverage, and kick-off of the 2021/2022 season just round the corner, DAZN were looking to captivate fans for their respective league shows, with a highly innovative offering featuring live audience generated content.

Production:

DAZN are using cloud-based platform Dizplai, to enrich the experience of their live magazine shows, featuring dynamic graphics and real-time data, including audience reaction and live stats delivered on an innovative in-studio display. Dizplai powers content curation for DAZN Italia and DAZN Germany, to enhance interactive offering with dynamic HTML graphics and audience generated reaction

As a cloud-based platform, Dizplai seamlessly integrates into the virtual workflow, where producers source, moderate, edit, and publish real time content – including comments, images and videos – captured from multiple social platforms. The sourced social is then queued and added to the branded HTML-graphics, created by Dizplai’s creative services team, and published as overlays for the Bundesliga studio or within the scrolling display for DAZN Italia’s studio display.

In a first of its kind, DAZN Italia have created a bespoke 11-metre, 270-degree in-studio LCD display, with rolling content sourced and curated by staging-Dizplai’s platform. The in-studio display operates as a 3-plane ticker, running in a collection of LED panels across the floor, wall and ceiling of the studio. The total size of the display is 14 square meters, with 4k output from Dizplai cut and assigned to each of the different elements to provide a high-definition, best in class studio experience. A secondary output from Dizplai allows the DAZN team to hero content that is then displayed in a separate 5-square-metre display.

Dizplai has access to a world of user generated content through social media platforms, messaging and integrated third-party data sources. For any live feed or broadcast, users can create trusted search lists to follow journalists or influencers on social, and easily publish live-to-air in real time. DAZN producers also search for keywords or hashtags related to a particular incident or match, and moderate topical reactions for inclusion in the flowing content stream on display.