A-League & W-League Awards

APL celebrated the end of season for both the male and female leagues, with an awards event streamed on social media.

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The Project:

The APL celebrated the end of season for both the male and female leagues, with a prestigious awards event streamed on social media. The remotely produced live-streamed show featured special guests, local content creators, and players receiving the prizes, while fans watched and saw their reactions published within the graphic overlays in real time, as producers used Dizplai to source and curate the social interaction and graphic delivery.

The Challenge:

Production company I Want It Yesterday (IWIY) planned to create a more interactive experience for football fans as they prepared for the awards evening to reflect the gravitas of a primetime show. Producers were forced to go fully remote due to the current COVID-19 restrictions in Australia, so they needed remote production tools, and an engagement platform to connect the producers, hosts, and guests, and engage viewers during the show on social – set to be streamed on the A-League and Westfield W-Leagues Facebook pages, My Football YouTube channel, and the My Football Live App.

Production:

IWIY published the show using cloud production platform Grabyo, specifically its ‘VOD to live’ playlisting capability, as the hosts presented and prompted VTs and interaction with guests and viewers. While the pre-recorded content went to air, Dizplai was remotely managed via a web browser and sourced interaction found through keywords, moderated, and published live comments and images during the event. The L3 graphic overlays – created by Dizplai and the IWIY team just days before – were featured during the countdown video before the main event and throughout the show.

The results

Watched by an audience of over 21,000, fans were treated to a first-of-its kind interactive experience. Using the hashtags #ALeague #WLeague and #DWAwards, fans directly participated, and were treated to an immersive awards experience during the difficult lockdown restrictions.

Watch the full show here

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