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Mark Clifford

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Latest posts from Mark Clifford

The North London clubs just handed you the Reddit playbook (and most teams are missing it)

Arsenal and Tottenham are building communities on Reddit. Mark Clifford on why other sports organisations should pay attention to their strategy and what it means for fan engagement.

The distribution war is happening in your chat window.

ChatGPT adds AI advertising, Claude launches interactive tools via MCP Apps. The race for AI distribution dominance is on. What it means for sports content and fan engagement.

5 digital engagement resolutions broadcasters should make in 2026.

Five ways broadcasters can work smarter in 2026. From interactive media to first-party data, here's how to build engagement that actually sticks.

Kalshi got rich on live data. Live events should pay attention.

Kalshi built an £11 billion company on live data and invested opinions. Live events could also turn audience engagement into branded content.