Koby Geddes is our Audience and Content Director, leading audience development at Dizplai, having previously built content strategies at West Ham FC, Betway Group, and CSM Sports & Entertainment.
His focus is micro-audience behaviour; understanding what makes communities form, which content resonates, and why audiences give (or withdraw) trust.
He specialises in value exchange philosophy and emerging technologies. His approach is contrarian but grounded in audience response, not marketing claims. He won’t create echo chamber content or reactive commentary. If it doesn’t add genuine value or spark meaningful discussion, it doesn’t go out. The product may be king, but audiences hold the power.
