US Election Fan Engagement with The Rest is Politics

Challenge

The Rest Is Politics (TRIP) sought to transform traditional election coverage with an innovative, interactive media experience. Building on its successful podcast format, the challenge was to deliver a professional live broadcast that engaged a global audience as they eagerly awaited the results of one of the biggest election nights in history. To achieve their vision, they needed to seamlessly integrate real-time election data and results and enable global fan engagement. The team also required a solution that could seamlessly incorporate multiple brand activations, logo placement, and live commerce opportunities.

Solution

Dizplai partnered with The Rest is Politics to deliver a comprehensive live production solution. After providing client onboarding support live in New York, the Dizplai platform enabled the real-time integration of election results and data visualisation via the bespoke broadcast graphics provided, allowing the show to provide analysis of each state’s ballot results in real-time while ensuring fans could follow the election action with minimal effort.

The Dizplai platform also provided the tools for seamless social media integration, allowing the hosts to incorporate audience questions to facilitate audience participation and fan engagement throughout the content. Beyond this, our solution also enabled commercial success by seamlessly integrating brand partners, Saily and NordVPN, into the broadcast graphics via logo placement and QR codes. This created a direct pathway to action for the audience and ensured brand partners had premium, unskippable advertising inventory throughout the series of livestreams.

Results

The partnership successfully delivered the show’s most ambitious live broadcast to date, resulting in a new, social-first alternative for election night coverage and remarkable fan engagement and audience participation:

• Throughout the streams, the content received tens of millions of impressions across platforms, as well as more than 2 million live viewers.
• A peak of 80,000 concurrent viewers in one livestream.
• 72,000 live chat messages throughout election night.