Using Live Polls & UGC to Captivate Fans for BT Sport

Challenge

With the rights to some of the world’s biggest sports, BT Sport wanted to enhance its broadcast coverage by creating interactive digital programming. The challenge was to produce supplemental shows that could use audience participation to influence the narrative and captivate audiences at home, especially in a time of near-empty sports venues. This required a flexible, cloud-based platform to source, moderate, and display user-generated content (UGC) with dynamic broadcast graphics.

Solution

Dizplai provided a versatile interactive media solution that integrated seamlessly into BT Sport’s production workflows so it could be used across content for multiple sports and organisations such as WWE, UFC, and boxing. Producers used the Dizplai platform to feature viewer social media interactions, including comments, images, and live polls, extending fan engagement while providing strong audience-driven narratives for the content hosts.

Dizplai also provided a suite of bespoke HTML broadcast graphics such as animated tickers, full-screen visuals, and polls. This direct social media integration allowed BT Sport to turn its supplemental shows into real-time, two-way conversations, making viewers a central part of the experience. The cloud-based nature of our platform also allowed for a fully remote workflow, with Dizplai providing ongoing support through online training for BT Sport’s production team. This ensured the BT Sport team could provide a seamless audience experience in real-time.

Results

The partnership successfully transformed BT Sport’s digital programming into highly engaging, community-driven experiences across multiple sports. Resulting in:

• The show reached over seven million viewers across a variety of social channels.
• The platform’s ability to aggregate poll data and source social content on-the-fly was a “fantastic resource” for the production team.
• The shows proved that by leveraging interactive media, broadcasters can create an immersive experience that keeps fans captivated even when they can’t attend live events.