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Dick’s Backs Community Over AI, Serie A Buys its Fanbase & Women’s Sports Media Fights Back!
Ed and Jo are back, cutting through the noise on the five stories shaping sport, media and attention this week.
How Creators Are Changing Sports, PSG’s Global Run Club & BCG Go Big on Fan Data!
From the NBA’s All-Star creator playbook to Publicis launching a shiny new sports unit, they question whether sports creator strategy is becoming lazy — and whether knowing your fans could soon be worth more than your sponsorship deals.
Super Bowl aftermath, YouTube’s measurement crisis & why ITV’s Six Nations ads FAILED!
In this episode of The Attention Shift, Ed and Jo dissect the aftermath of the creator-led Super Bowl, YouTube’s identity crisis between creator platform and traditional media player, and why ITV’s picture-in-picture Six Nations ads sparked universal fury.
From flag football as Olympic trojan horse to the influencer vs. creator divide, we explore what happens when platforms and properties try to have it both ways.
The NFL is handing the Super Bowl to CREATORS? The content distribution evolution
Why are the world’s most powerful sports organisations suddenly comfortable with losing control of their distribution?
Join Ed and Jo as they break down the NFL’s massive creator-led Super Bowl strategy and why “distributed influence” is the new distribution model.
From Manchester United’s pivot into scripted Hollywood drama to the BBC’s historic “YouTube-first” deal, we explore why the old models of distribution are breaking and what’s coming next.
Sport Sponsorship is Broken, The Fix & The $190 BILLION Opportunity!
Why is the industry pouring record-breaking sums into sports sponsorship when the majority of marketers admit they can’t actually track the results?
The Attention Shift team debates the uncomfortable reality of “fuzzy” sports sponsorship ROI and the critical shift from passive visibility to active storytelling.
Joe Darkins | Burnley F.C’s First CTO, Modernising Football Tech & Connecting Fan Behaviours!
How do you turn a 142-year-old football club into a tech-led global brand without losing what makes it special?
Joe Darkins, Burnley FC’s first-ever CTO, reveals the reality of football’s digital transformation; from fixing broken Wi-Fi to building a single view of the fan, stopping ticket touting, and making cyber security the club’s top priority. This is what happens when a historic, community-focused club decides technology isn’t just nice to have, it’s crucial to its survival.
Reacting to Jameela Jamil’s VIRAL Clip, & Is the Second Screen “Dumbing Down” Content?
Join Lee, Jo & Ed as they discuss Jameela Jamil’s viral comments, the “dumbing down” of TV & the importance of companion content experiences.
Tony Pastor Talks The Rest Is Football’s World Cup Deal, Goalhanger & What’s Next for Podcasting!
After announcing The Rest Is Football’s partnership with Netflix for the World Cup, Goalhanger’s Tony Pastor breaks it all down with Ed Abis.
Reviewing the EXCLUSIVE Speakers Only Event at Wembley! | Sports Pundit x The Attention Shift
In this special episode of The Attention Shift & Sports Pundit Podcast, Andy, Jo & Ed break down everything that went down at Speakers Only.
Episode 10: The Great Attention Shift – Why Co-Creation Is Worth MILLIONS!
Join Lee, Jo & Ed dive into Ed’s brand new report, The Great Attention Shift and the urgent need for sports media to evolve.
Episode 9: Is Football Selling Its SOUL?
Is the price of global success the soul of the beautiful game? Join Lee, Jo & Ed as they debate if football clubs are sacrificing their local fans for global commercial riches.
Episode 8: Who OWNS The Modern Sports Fan?
Netflix vs DAZN vs YouTube: Lee, Ed & Jo explore how streaming and storytelling are reshaping sports media. Golden age or platform chaos?
Episode 7: The Great Sports Shake-Up: Netflix’s BIG Play, Billion-Dollar Battles & The Future Of Fandom!
Netflix vs DAZN vs YouTube: Lee, Ed & Jo explore how streaming and storytelling are reshaping sports media. Golden age or platform chaos?
Episode 6: How Athlete-Owned Media Is Changing The Game
Athletes bypass networks to build direct fan relationships. Ed, Jo & Lee ask: if broadcasters aren’t delivering eyeballs, what’s their value?
Episode 5: Cazé TV’s World Cup Coup
CazéTV’s World Cup coup shook sports media. Ed, Jo & Lee explore how free YouTube streaming beat giants and what it means for monetisation’s future.
Episode 4: The Sports Rights Hunger Games
NFL’s equity deal vs. Ligue 1’s DTC gamble. Ed, Jo & Lee explore the sports rights divide and whether owning platforms can save struggling leagues.
Episode 3: Is Women’s Sport in CRISIS?
Why are women’s sports stadiums half-empty despite record TV viewership? Lee, Jo & Ed explore is women’s sport in crisis?
Episode 2: The Five Forces Reshaping Fandom
Jo, Ed & Lee break down PMG’s five forces reshaping fandom. Can traditional sports adapt to Gen Z, or does it need a new playbook?
Episode 1: Creators & The Club World Cup
With control of distribution becoming as valuable as the media rights themselves, can struggling leagues survive by owning their platforms?