Uniting TV & Audience Participation for Euronews Serbia

Challenge

To enhance its news coverage and match the innovation of a new virtual studio, Euronews Serbia’s The Cube needed a solution to integrate real-time social content. The challenge was to empower producers and the presenter to rapidly source and deliver content in multiple languages to an in-studio display, driving audience participation.

Solution

Dizplai delivered a comprehensive interactive media solution that empowered Euronews Serbia to maximise audience participation b. The team used Dizplai’s Producer Portal, accessed on a tablet, to operate graphics in the studio. The solution enabled social media integration from trusted sources, allowing producers to follow and curate relevant news and commentary.

The live broadcast showcased our platform’s content moderation capabilities and a toolset that enabled the quick sourcing and delivery of social data, such as comments, images, and video, which were seamlessly incorporated into the broadcast. This HTML-based solution created a seamless delivery of broadcast-standard graphics featuring real-time audience interaction, helping inform Euronews’ content narratives via user generated content (ugc).

Results

The partnership successfully enhanced Euronews’ news coverage with dynamic, real-time social commentary, supporting Euronews in receiving benefits such as:

• The live broadcast showcased Dizplai’s Trusted List capabilities, enabling producers to source content from trusted influencer lists.
• Producers were able to quickly and efficiently deliver social data to the presenter, who featured it on the new vertical in-studio display.
• The solution was rapidly delivered, with the production team trained in just weeks before launch, proving the platform’s agility and ease of use.