Empowering RTE to Maximise Fan Engagement

Challenge

Ireland’s public broadcaster, RTE, wanted to create a new live sports series, titled “Ireland’s Greatest Sporting Moment”.  RTE recruited Dizplai to build a truly interactive media experience where the audience would drive the show’s editorial narrative while increasing the content’s organic reach across social media. RTE required a social media content moderation platform to manage live audience participation and integrate user-generated content (UGC) into the production in real time.

Solution

Dizplai partnered with RTE to deliver a comprehensive live fan engagement solution. The Dizplai platform enabled RTE producers to manage live votes and comments from multiple social networks, including Facebook, Twitter, and Instagram.

The show’s hosts also used the Presenter Portal to view shortlisted UGC and real-time poll results, ensuring a seamless and dynamic broadcast. This direct social media integration allowed RTE to fully reflect the opinions of their viewers, allowing them to contribute to the programming up to the second before polls appeared on their primary viewing screens.

Ryan McCann, Programme Producer at RTE Sport, commented on our involvement, stating, “Dizplai enabled us to engage with our audience in a way that hasn’t been possible before. Lots of shows talk about engaging with the audience without really committing to it. We were determined to properly reflect the views of the people watching. With Dizplai’s user-friendly system, this was an effective and painless process.”

Results

The new format successfully engaged viewers across platforms, leading to an increase in viewing audience share and a huge surge in live discussion, resulting in.

• The show became the number one social media trend on each night of its live broadcast.
• RTE extended its reach by using social polls and sharing short-form videos.
• The new approach enabled the broadcaster to effectively showcase the views of the viewing audience in real time.