Boosting Oykos & Danone’s Brand Activation with UGC

Challenge

Danone’s yoghurt brand, Oykos, needed an innovative way to drive brand activation and fan engagement for its UK summer TV campaign. The goal was to encourage audience participation by featuring fans alongside Mark Wright in a television advert. This required a flexible and efficient solution to integrate user-generated content (UGC) from social media directly into broadcast-ready ads.

Solution

Dizplai partnered with ITN Productions, ITV, and MEC UK to deliver a powerful interactive media solution. Fans were invited to upload photos and reasons why they should be featured on the Oykos Facebook page.

Using the Dizplai platform, ITN Productions was able to automate the integration of incoming social content with broadcaster branding, logo placement and other details. This social media integration enabled them to create unique, broadcast-ready versions of the ad rapidly, allowing for regular updates throughout the eight-week campaign.

Results

The campaign successfully transformed passive viewers into active participants, leading to significant digital engagement and growth:

• The campaign proved that consumers are willing to engage and share content for a chance to be part of a brand activation.
• Thousands of entries, likes, and hundreds of shares were generated.
• The Oykos Facebook audience grew by 30%.