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The anonymous fan: Your biggest competitor isn’t another broadcaster

Joe Small explains why your biggest competitor isn't another broadcaster, it's the 76% of fans you can't identify, can't reach, and can't convert beyond a single moment of attention.

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The Impulse Lab

Why do some live moments convert into sales and others don't? We ran the research to find out and created The Impulse Lab. Our new report examines the behavioural psychology behind live commerce conversion, and why the brands getting it right aren't doing what you'd expect.

Why countdown timers are killing your live shopping conversion

Countdown timers work in e-commerce. So why do they fail in live shopping? We looked at the data and found out what genuinely drives live stream shopping conversions.

The Dizplai Kitchen: Our version of Labs

The Dizplai Kitchen is our internal R&D space where ideas don't wait for permission. We build first, test fast, and prove concepts before they hit the backlog. Director of Product and Innovation Mark Clifford explains why we built it.

The 10 Commandments of Live Shopping

Most live shopping brands are still figuring out the rules. Here are 10 research-backed principles that separate the ones converting from the ones guessing.

Attention deficit content, or how I learned to start worrying about content homogeny

Marketers have outsourced creative judgement to algorithms and AI. The result? Content that all looks the same. Koby Geddes explains why valuable content beats optimisation hacks every time.

Meet Jon Robins, our new Director of Technology

We're proud to share that Jon Robins has joined Dizplai as our new Director of Technology to strengthen technology links across the business.

Dizplai’s View: Media & Sports Industry News Pt. 5

Check out Dizplai's top 5 pieces of media & sport industry news. Come back every 2 weeks for fresh insights from the people living and breathing sports & media.

Beyond discounts: 5 impulse levers you’re not using in live shopping

Most brands lead with discounts in live shopping. The ones winning lead with story. New research reveals the 5 psychological triggers that actually convert.

We’re nominated for a Smarter Sport Award

We're proud to share that Dizplai has been nominated at the 2026 Smarter Sport Awards in the Smarter Immersive Sports Experiences category.

We asked sports execs to ditch social media. Here’s what happened.

41% of organisations say social gives reach but not ownership. We challenged sports executives to design their break-up strategy. Here's what worked.

The North London clubs just handed you the Reddit playbook (and most teams are missing it)

Arsenal and Tottenham are building communities on Reddit. Mark Clifford on why other sports organisations should pay attention to their strategy and what it means for fan engagement.

Dizplai’s View: Media & Sports Industry News Pt. 4

Check out Dizplai's top 5 pieces of media & sport industry news. Come back every 2 weeks for fresh insights from the people living and breathing sports & media.

From cult to commerce: how fan engagement actually generates revenue

Two Solution Series events brought senior sports leaders together to tackle one question: how do you actually generate revenue from fans? Harry Macey on what came out of the room.
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