The Anonymous Fan Index
What's Inside
We’ve delivered the first comprehensive industry benchmark on anonymous fandom. This essential free report explores:
- How much revenue are sports organisations losing to anonymous fans? Quantify the financial impact of unknown audiences and what it’s costing your organisation
- Why are broadcast viewers the hardest fans to convert? Understand the data paradox and where traditional channels are failing
- Which touchpoints actually capture fan data? Discover where the richest fan intelligence lives and how to build on it
- How are sponsorship renewals changing because of fan anonymity? Learn what sponsors now demand and how to prove engagement, not just reach
- What separates underdog sports from giants in fan data strategy? See how challengers are leveraging engagement data to compete with larger organisations
- How can you turn unidentifiable fans into known, monetisable communities? Get 100 practical tactics across owned, operated, and earned channels
- What’s the value exchange that makes fans identify themselves? Understand why ticketing and loyalty programmes work whilst social media doesn’t
Why Download?
76% of sports fans remain anonymous to the organisations they support. That invisibility is costing the industry millions in missed revenue, failed sponsorship renewals, and lost commercial opportunities.
This is the first industry-wide research to quantify what anonymous fandom is really costing sports organisations, and what’s working for those who are fixing it. We surveyed senior leaders across global and regional sports (CCOs, Media Rights Directors, Sponsorship Heads, Fan Engagement Leads) to gather original insights never before published in a single benchmark report.
Whether you’re struggling with sponsor pressure, stagnating broadcast deals, or plateauing social reach, this report gives you the data you need to make the case internally for change.
