Can you use Interactive WebApps to boost engagement in your live content? Find out how you can use WebApps to provide a unique live experience in this blog.Meet Us
When looking to engage your live audience, your mind may jump to social interactions and comment sections, but what if we told you there was a way to engage with your audience in your own web environment?
Our team of audience engagement experts at Dizplai have been hard at work, creating a powerful new way to create branded, fully customisable audience engagement tools. We’re giving you control over exactly how you want to interact with your audience.
Enter Interactive WebApps, the most innovative solution for creating a synergistic experience that complements your social efforts. Engage your audience on all fronts, grow your reach via social and provide a unique, tailored experience with your own custom WebApp.
So, what exactly are Interactive WebApps, and how can they help you revolutionise your live content?
An Interactive WebApp is a custom browser-based application that is designed to integrate directly into a webpage of your choice, making it accessible using any web browser. They are often used to boost engagement levels through polls, comments and more, encouraging your audience to interact in your web environment rather than a third party’s (such as social media).
Interactive WebApps are especially useful during large events, such as big live broadcasts, business conferences or scheduled livestreams, as it provides you a quick and easy way to gather lots of data in a short amount of time (and in the most convenient format!).
Whether you’re a business looking to engage your audience, a live content streamer who’s after a unique way to consolidate audience interactions, or a corporation seeking new ways to internally gather thoughts and feedback, there are myriad uses and benefits of Interactive WebApps.
Have you got a burning question you want to source audience opinions of, but want to own the experience and source your own data?
Throwing up a link on your content’s overlay is a superb way of guaranteeing boosted engagement, as:
You can set your WebApps as you go, choosing an expiration time/date for that specific design.
This allows you to hold snap polls & other engagement activities on the fly, ensuring that they disappear once the show is finished, or the activity is no longer relevant, giving you full control and making sure that nobody finds the page outside of your broadcast timeframe.
Utilising social interaction is powerful, and WebApps aren’t a 1-to-1 replacement for social.
Instead, WebApps should work synergistically with your social media channels, linking back and helping you grow your followership.
They allow you to own the user journey and make the experience exactly how you want with no restrictions. You own all of the data that you gather, and can seamlessly factor it into your CRM.
Your social channels might allow for basic polls and other engagement, but with an Interactive WebApp, the sky’s the limit for what you can do.
Get creative with your WebApp and ensure that it’s an experience that your audience will never forget.
Want to talk about how you might want to use Interactive WebApps in your live content? Talk to our specialists today for custom advice and ideas.
Social media platforms own consumer data such as email addresses, full names and ages, making it difficult to harvest the data you need. Interactive WebApps allow you to own the engagement process and any data sourced through your platform.
This provides you with unique growth opportunities and new ways to access essential information about your audience.
Your environment = your branding.
As you own the space, you can create it exactly how you want:
There are no limits on how your Interactive WebApp can look, or what information you choose to include.
There’s no download involved, just access the page from the web browser of your choice. This reduces user friction, making it easier to encourage people to engage.
Simple. Intuitive. Fast.
The best part about our Interactive WebApps? All of the results data (emails, names, etc.) gathered is stored on the webpage, ready for you to easily integrate it into your CRM, meaning that it’s never lost and you can access it at your convenience.
Collect and collate data, then access it from anywhere in the world. It doesn’t get much better than that!
The most exciting thing about Interactive WebApps is their flexibility. Here’s some business examples for their usage:
We could go on, but really, if you are looking to engage with your audience in a unique and personalised way, then Interactive WebApps are for you.
Looking to implement Interactive WebApps into your audience engagement strategy, but aren’t sure where to start?
Don’t worry, our team of specialists at Dizplai are here to help.
Want to see our Interactive WebApps in person? We’ll be demonstrating at IBC 2022 on the 9th-12th September 2022. Click the link below to book a meeting with our team in advance to avoid disappointment and see exactly how Interactive WebApps will revolutionise the way your live audience engagement works.
Not attending? That’s fine! Click the link below to book a demo, where we’ll run you through how our Interactive WebApps work, what you need to know and how you can customise them to your needs.
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