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Revenue Calculator Revenue Calculator

Fan Revenue Calculator

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Most sports organisations are sitting on millions in untapped revenue. They just can't see it yet. Use our instant calculator to quantify exactly how much your anonymous fanbase is costing you, and what you could unlock by turning strangers into known fans you can monetise.

Company Information

Any event in the last year (anonymous & known fans)
Across all platforms
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Total entries in customer data platform
Incl. D2C revenue, per annum
Merch, Tickets, OTT, Membership etc
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Please enter a number from 10 to 200.
What % growth of known fans could you achieve?
20%
What % growth of known fans could you achieve?
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The Anonymous Fan Index

76% of sports fans are anonymous. Download the first industry benchmark revealing what unknown fans cost organisations and how to convert them into revenue.

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* Indicates a required field. This calculator provides an indicative estimate of potential additional revenue based on growing your known audience. It is designed as a directional business planning tool, not a forecast or guarantee of future performance.

The calculations are based on a combination of your peak broadcast viewership (which assumes all the anonymous and known fans you could potentially talk to), social followers and subscribers adjusted to account for overlap across platforms, and first party fan database. Together, these inputs are used to estimate your total audience and the proportion that is currently known versus not directly identifiable.

Revenue inputs include your total annual organisational revenue and the portion generated directly from fans. These figures are used to calculate an average annual revenue per known fan and per non identified fan.

Any projected uplift shown is based on your own estimate of potential known audience growth only within a 12 month period and assumes improved conversion of non-identified audiences into known audiences. Results do not account for external factors such as changes in pricing, costs, media rights, market conditions, product mix, operational capacity, anonymous fan growth or execution quality. The calculator caps known audience growth at 70% of peak broadcast viewership data.

This tool should be used as an early indicator of the commercial opportunity associated with strengthening direct fan relationships. Actual outcomes will vary and depend on many additional strategic, operational, and market variables beyond the scope of this calculator.