Audience engagement strategy is at the core of all successful viewing experiences. Download this guide and learn how you can improve your live offering.Contact Us
Audience engagement for broadcasters and digital content creators is about turning a captive audience into an interactive community. This is becoming increasingly important, as digital live content platforms become more complex, intuitive and interactive.
It’s no longer enough to simply broadcast to your audience.
Did you know that 60% to 70% of viewers use a second device while watching live content? Social media has a huge impact on live productions. An entertained or informed viewer will discuss what they’ve watched on social media, and in fact, 41% tweet about the show they’re watching, with 76% of those people posting about the show as it’s live.
Modern audiences expect interactivity and agility in their live content they are consuming – there’s a huge resource there to connect with viewers beyond the primary screen.
We’ve gathered everything you need to know about creating a live interactive viewing experience into this convenient free guide. Grow your audience, source valuable social data and improve the quality of your live products with this tried and tested engagement strategy.Download your free guide