Audience engagement: Top tips to engage your viewers

Audience engagement for broadcasters and digital content creators is about turning a captive audience into an interactive community. This is becoming increasingly important, as digital live content platforms become more complex, intuitive and interactive.

It’s no longer enough to simply broadcast to your audience.

Did you know that 60% to 70% of viewers use a second device while watching live content? Social media has a huge impact on live productions. An entertained or informed viewer will discuss what they’ve watched on social media, and in fact, 41% tweet about the show they’re watching, with 76% of those people posting about the show as it’s live.

Modern audiences expect interactivity and agility in their live content they are consuming – there’s a huge resource there to connect with viewers beyond the primary screen.

Click here to download our audience engagement report

We’ve gathered everything you need to know about creating a live interactive viewing experience into this convenient free guide. Grow your audience, source valuable social data and improve the quality of your live products with this tried and tested engagement strategy.