Dizplai acquires gaming platform, PickGuru

Dizplai are pleased to announce the 100% acquisition of PickGuru, the most customer-centric, free-to-play, gaming platform on the market.

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Dizplai, a leading media experience company, trusted by global sports rights holders, brands, betting companies and broadcasters to transform passive audiences into engaged communities, has today announced the 100% acquisition of PickGuru, the most customer-centric, free to play, gaming platform on the market.

PickGuru provides smart solutions that drive audience and commercial objectives for today’s multi-channel bookmakers, publishers and rights holders. PickGuru’s solutions enable partners to quickly and easily create predictor and fantasy games for their platforms, and drive both deeper engagement and commercialisation opportunities.

The acquisition brings together two innovators in the fan engagement space, creating the new division, Dizplai Gaming. This division will expand Dizplai’s end-to-end offering and drive even greater experiences for fans across both first and second screens.

“We fundamentally believe that when audiences are compelled, through a gamified approach, to interact, it makes content more engaging, more commercially valuable, and enables it to grow and, ultimately, retain audiences,” said Ed Abis, CEO Dizplai. “The acquisition of Pickguru as a business, and the team of people who will join Dizplai, will enable us to supercharge that approach, offering a whole different level of services to our clients, thus driving our overarching strategy.”

Paul Watkins, PickGuru: “Dizplai and Pickguru have a collective vision, and this acquisition enables us to accelerate product developments that enable us to build on the Dizplai mantra of “Gamifying the Game”. Fans want to be part of the action and love predicting outcomes, collectively we can deliver on this. Watch this space!”

Paul Cobley, PickGuru: “The Pickguru platform was built on the principle of flexibility. We are committed to enabling our partners to quickly and easily create gamified experiences for their platforms that drive both deeper engagement and commercialisation opportunities. This is an extremely exciting time for us.”

Following the acquisition of PickGuru, Dizplai announced two new senior roles, in line with the growth of the business, with Paul Watkins as Chief Financial Officer and Paul Cobley as Director of Gaming.

Increasingly considered as the ultimate fan solution for live sports owners and creators, Dizplai fuses tech, creative and content experiences to create engaged communities for sports brands and organisations. Every day, millions of sports fans tune in to live broadcasts, which have been enhanced using the Dizplai platform, from companies as diverse as Sky Sports, TNT Sports, Manchester City, Liverpool FC, SuperTri, William Hill and The United Stand.

2024 has been a big year for Dizplai:

  • Launched Dizplai Creative, a new creative agency focused on driving greater audience engagement and brand value through content innovation and technology
  • Announced by Comcast as one of the ten startups chosen for the 2024 Comcast NBCUniversal SportsTech Accelerator program, powered by Boomtown.
  • Winner of the Best Technology for Match Day Operations and Experience award at the 2024 Sports Technology Awards

About Dizplai

Dizplai fuses tech, creative and content experiences to create engaged communities for sports brands and organisations. With an audience-first approach, Dizplai empowers broadcasters, sports organisations and brands to produce live content that engages audiences and drives real value.

Dizplai collaborates with its customers to tailor their technology to achieve their goals in terms of live engagement. Whether enhancing the broadcast with storytelling driven by the audience, collecting first-party data, driving commercial partnerships and activations, or all of the above. Dizplai works with clients through every part of the process, to deliver dynamic, engaging, innovative content to fans worldwide.

Dizplai works with some of the world’s biggest broadcasters and sports organisations, such as Sky, ITV, TNT Sports, QVC, ECB, World Archery, William Hill, Stan Sports and Manchester City.

Press Enquiries:
Sarah Butler
Email: sbconnected1@outlook.com
Tel: +44(0)7429623030

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